Looking to glamorize reality, consumers turn to mobile photo manipulation
Implications - Social media has increased the demand for products, services and particularly mobile applications that allow the sharing of idealized personal information. Photo-focused innovations such as Instagram and Photoshop's mobile app offer consumers a way to share their lives in a way that glamourizes it to the public.
Trend Themes
1. Mobile Photo Manipulation - As social media continues to play a significant role in society, mobile photo manipulation apps is on the rise to cater to consumers’ demands for idealized personal information.
2. Retro-izing Images - The retro trend of using vintage filters to add a touch of nostalgia and romance to photos is gaining popularity and driving innovation in the smartphone accessories market.
3. Customized Image Editing - Professional and advance features in image editing apps are becoming more in-demand due to the increasing number of users looking to enhance and customize their photos for social media.
Industry Implications
1. Photography Accessories and Gadgets - As mobile photo manipulation apps continue to grow in popularity, the demand for innovative accessories and gadgets to make the most of these apps will open up opportunities for disruptive innovation.
2. Fashion Accessories - Sunglasses and other fashion accessories that can retro-ize images are seeing success and opening up opportunities for creative solutions to incorporate technology into fashion.
3. Software Development - The demand for advanced photo editing apps and the ability to customize images for social media will continue to drive innovation and opportunities in the software development industry.
