Backlash against traditional unions sparks product & service innovations
Implications - Rebellion against traditional relationships and courting has blossomed, spawning a variety of sites, products and services that encourage the individuality and being comfortably single. While conventional weddings aren't going anywhere, the acceptance of life-long singledom has become much more commonplace especially with expanding gender roles.
Trend Themes
1. Anti-romance - Rebellion against traditional relationships and courting has blossomed and has sparked a variety of products and services that encourage individuality and being comfortably single.
2. Meme-inspired Accessories - From jewelry to cookies, memes are being translated into products accessible to audiences offline.
3. Anti-valentine's Day Movement - Anti-Valentine's Day packages and accessories offer a more relatable and humorous gifting alternative to single or brokenhearted individuals.
Industry Implications
1. Fashion - Brands can explore creating more products that reflect the spirit of individuality and anti-conformity.
2. Gift - The rise of anti-Valentine's Day gifts offers a new category for gifting institutions or brands to cater to.
3. Food - The humorous incorporation of memes and sarcastic statements into food items or packaging can provide a good set for an unconventional marketing approach.
