Consumers express an interest a fascination with death
Implications - Skeletal designs, undead advertising and eerie consumer goods have collectively given rise to the popularization and acceptance of dark imagery and fear fiction. Television series such as the Walking Dead have shown on a light on this once niche cultural interest. Consumers are seeking to experience products, messages and services that are more exhilarating and "human."
Trend Themes
1. Macabre Consumer Products - The rising interest in dark imagery and fear fiction among consumers has given rise to the popularization and acceptance of macabre consumer products.
2. Undead-themed Events - The popularity of undead-themed movies and TV shows has given rise to events like zombie walks, Halloween parties and other undead-themed events.
3. Undead-inspired Arts and Crafts - The rising popularity of zombies and other undead creatures has led to the creation of undead-inspired arts and crafts, such as zombie garden gnomes, undead bookends, and zombie bunny lollipops.
Industry Implications
1. Entertainment - The entertainment industry can capitalize on the trend of macabre consumer products and undead-themed events by creating TV shows, movies and other forms of entertainment that appeal to this consumer interest.
2. Retail - The retail industry can create and market macabre products like undead-themed clothing, accessories and home decor to capitalize on the trend of macabre consumer products.
3. Art and Crafts - Artists and crafters can capitalize on the trend of undead-inspired arts and crafts by creating and selling zombie garden gnomes, undead bookends, and zombie bunny lollipops.
