Consumers embrace their inner introvert
Implications - Many would argue that modern society is designed for the extrovert; people are expected to enjoy social activity and more shy personalities are perceived as less confident. These expectations have been deemed unrealistic in 2013, with consumers wearing their introversion on their sleeves like badges of honor. This satisfies the desire to differentiate oneself from the crowd and rebel as an individual.
Trend Themes
1. Introvert Empowerment - Consumers are embracing their introverted tendencies and wearing it as a badge of honor, promoting individuality and differentiation.
2. Whimsical Communication - The use of playful and adorable illustrations and comics to communicate complex ideas and information in a non-intimidating way.
3. Bold Self-expression - Bold statements and unapologetic designs are being used as a way for individuals to express their unique identities and stand out from the crowd.
Industry Implications
1. Apparel - Bold statement pieces and quirky designs are becoming increasingly popular in the apparel industry as consumers gravitate towards expressing their individuality.
2. Communication and Marketing - The use of playful illustrations and comics in communication and marketing materials creates a more approachable and non-intimidating experience for introverted individuals.
3. Gifts and Novelties - Quirky and unique gifts tailored towards introverted individuals are becoming increasingly popular in the gifts and novelties industry as consumers seek opportunities to express and celebrate their personalities.
5 Featured, 44 Examples:
1,111,820 Total Clicks
Date Range:
Apr 12 — Mar 13
Trending:
Warm
Consumer Insight Topics:
