Primitive moving images appeal to Internet-savvy consumers
Implications - Looping animated graphics referred to as "GIFs" were created in the 1980s, but have now exploded on web culture as an outlet for absurdist humor, digital art and promotion. The limitations of GIFs prove to make them simultaneously an easy form of expression for tech users and a platform for viral potential.
Trend Themes
1. GIF Culture - GIFs are a new and emerging form of expression and promotion, becoming a cultural phenomenon.
2. Visual Storytelling - The rise of GIFs and pop culture content in general, combined with our ever-decreasing attention spans, has led to a resurgence in visual storytelling and the importance of image-based communication.
3. Diy/tech Creativity - The emergence of easy-to-use, tech-driven tools for creating and sharing GIFs has opened up new avenues for creativity and technological advancement.
Industry Implications
1. Marketing/advertising - GIFs are quickly becoming a popular form of visual content for marketers and advertisers to engage with their audiences.
2. Entertainment - GIFs have emerged as a new medium for visual storytelling and promotion in entertainment, from films to TV shows to blogs and more.
3. Technology - The DIY, easily accessible and shareable nature of GIFs has led to new and exciting innovations in the way we create, share, and interact with content through technology.
7 Featured, 53 Examples:
638,469 Total Clicks
Date Range:
Apr 12 — Mar 13
Trending:
Average
Consumer Insight Topics:
