These Natsumi Hayashi Photos Have an Unbounded Appeal
Renee Ramsarran — February 21, 2011 — Art & Design
References: yowayowacamera & mymodernmet
Natsumi Hayashi is a Tokyo-based photographer who goes by the alias of Yowayowa. Her photo series entitled ‘Today’s Levitation’ captures her frozen mid-air in urban settings. The surreal scenes are achieved by setting up her SLR camera and waiting for the perfect time to jump. This young photographer’s images are clean and extremely entertaining.
The Natsumi Hayashi photographic diary is a daily dose of surreal fun.
Implications - The desire to pose in quirky positions in urban settings shows how urban consumers wish to set themselves apart in an anonymous society. Furthermore, this trend reflects how being airborne is considered carefree and fun, which could also have profound influences on how consumer's conceive of air travel.
The Natsumi Hayashi photographic diary is a daily dose of surreal fun.
Implications - The desire to pose in quirky positions in urban settings shows how urban consumers wish to set themselves apart in an anonymous society. Furthermore, this trend reflects how being airborne is considered carefree and fun, which could also have profound influences on how consumer's conceive of air travel.
Trend Themes
1. Quirky Urban Poses - Disruptive innovation opportunity: Develop creative advertising campaigns that showcase unique poses in urban settings to appeal to consumers who want to set themselves apart.
2. Carefree Airborne Concept - Disruptive innovation opportunity: Design travel experiences and branding that promotes a sense of freedom and fun, tapping into the consumer desire to view air travel as a carefree and enjoyable activity.
3. Surreal Photography - Disruptive innovation opportunity: Explore ways to incorporate surreal elements into visual content, such as advertising campaigns and social media strategies, to capture consumers' attention and create memorable experiences.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Embrace the trend of quirky urban poses to develop innovative advertising campaigns that resonate with consumers seeking unique and individualistic experiences.
2. Travel and Tourism - Disruptive innovation opportunity: Create travel experiences and branding that align with the carefree airborne concept, appealing to consumers looking for enjoyable and liberating travel options.
3. Photography - Disruptive innovation opportunity: Incorporate surreal elements into photographic techniques and services to meet the growing demand for captivating and visually striking imagery.
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