Johnny Lupton's 'Impossible & Improbable' Makes Chores Look Like Fun
Michael Hines — January 26, 2011 — Fashion
References: behance.net & photographyserved
Johnny Lupton has somehow managed to make household chores interesting in his 'Impossible & Improbable' spread. 'Impossible & Improbable' features men and women doing seemingly mundane activities that are made amazing by the fact that they are floating.
I really like the direction that was taken in Johnny Lupton’s 'Impossible & Improbable' shoot. It is surprisingly a lot more interesting to see people doing regular activities while floating than to see them doing extraordinary things like jumping between buildings or flying.
I really like the direction that was taken in Johnny Lupton’s 'Impossible & Improbable' shoot. It is surprisingly a lot more interesting to see people doing regular activities while floating than to see them doing extraordinary things like jumping between buildings or flying.
Trend Themes
1. Floating Photography - Opportunities for innovative photography in capturing everyday life from a different perspective through floating images.
2. Transforming Mundane Tasks - Disruptive innovation opportunities in transforming mundane tasks into visually appealing and exciting activities.
3. Creative Imagery in Advertising - The use of creative imagery in advertising, such as floating as a way to make everyday products more appealing.
Industry Implications
1. Photography - Innovative methods in photographic techniques, including floating photography, as a way to capture and market everyday life.
2. Household Products - Opportunities to creatively reimagine and re-market household products to make them more appealing through the use of visually creative imagery such as floating photography.
3. Media and Advertising - The potential for disruptive innovation in advertising and media by creatively reimagining and developing new marketing strategies with visually creative imagery such as floating photography.
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