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Subtly Surreal Photography

Clean the Sky - Positive Eco Trends & Breakthroughs

This Scott Newett Photography is Strange

— April 17, 2012 — Art & Design
Melbourne-based conceptual photographer Scott Newett captures scenes that are at once surreal and familiar. This is because the photographer portrays scenes that have been experienced by most people—walking past a window display, playing ping pong or squash—but emphasizes subtle details such as facial expressions and lighting that seem out of place in such familiar situations.

One way of achieving a surreal feeling or aesthetic is by creating fantastic scenes interlaced with ordinary objects; this technique is in the style of Dali. Another method is to depict more everyday scenes, but also emphasize something that is askew or not quite fitting with such scenes; this is more in the tradition of Magritte. Newett’s work falls into the latter as they are subtle and evocative.
Trend Themes
1. Fantastic Scenes - Creating fantastic scenes interlaced with ordinary objects can provide a surreal feeling, offering disruptive innovation opportunities for artists and designers.
2. Emphasizing the Askew - Depicting everyday scenes but emphasizing something that is not quite fitting offers disruptive innovation opportunities for photographers and filmmakers.
3. Subtle and Evocative Art - Creating art that is subtle and evocative, such as Scott Newett's photography, provides disruptive innovation opportunities for visual artists to challenge perceptions and evoke emotions.
Industry Implications
1. Art and Design - The art and design industry can benefit from disruptive innovation opportunities by exploring techniques that blur the line between reality and fantasy, as seen in surreal photography.
2. Photography and Filmmaking - Photographers and filmmakers can explore disruptive innovation opportunities by emphasizing the askew in everyday scenes, creating thought-provoking and visually impactful content.
3. Visual Arts - The visual arts industry can leverage disruptive innovation opportunities by producing subtle and evocative art, provoking introspection and challenging traditional artistic conventions.
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