The 'Orphea: Home, Roulotte, Camping' Ads Fight Bugs with Levitation
Senduran Bhakthakumaran — March 27, 2012 — Marketing
References: ibelieveinadv & chime.in
The best way to ensure cockroaches and ants do not enter one's living environment is to take to the skies as shown by the 'Orphea: Home, Roulotte, Camping' ad campaign. Each poster reflects an example of where one may find themselves settling down just for the night or for much longer and shows that regardless of where one lives, Orphea will ensure cockroaches and ants do not crash the party.
The ads feature each living establishment -- a home, a tent and a mini trailer -- hovering a few feet above the ground to show that it would be impossible for little critters to crawl in and wreak havoc. It is a thoughtful campaign that puts its product in an elite light, showing that its effect is equivalent to defying physics. Orphea will defy the laws of nature to keep your living environment insect-free.
The ads feature each living establishment -- a home, a tent and a mini trailer -- hovering a few feet above the ground to show that it would be impossible for little critters to crawl in and wreak havoc. It is a thoughtful campaign that puts its product in an elite light, showing that its effect is equivalent to defying physics. Orphea will defy the laws of nature to keep your living environment insect-free.
Trend Themes
1. Levitating Homes - New trend in home design and advertising campaigns, utilizing levitation to promote insect-free living environments.
2. Anti-insect Products - Growing trend in marketing and advertising of products designed to keep insects out of homes and other living spaces.
3. Creative Advertising - Trend of companies using creative and unconventional methods to advertise their products and services.
Industry Implications
1. Home Design - Opportunities for home designers and architects to incorporate anti-insect technology and levitation into their designs to create insect-free living environments.
2. Pest Control - Opportunities for pest control companies to develop new and innovative products to effectively keep insects out of homes and other living spaces.
3. Advertising - Opportunities for advertising agencies to use creative and unconventional methods, such as levitation, in their campaigns to promote their clients' products and services.
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