She by Formento+Formento is Inspired by a Beetles' Song
Meghan Young — January 17, 2013 — Naughty
References: formento2 & behance.net
Many retro housewife photo projects revolve around a hopeless situation and a restless, lonely woman; the series titled She by Formento+Formento may be just as dark and depressing, but in place of captivity is liberation. Inspired by the song 'She Is Leaving Home' by The Beatles, it depicts a woman escaping her sad life for a new one.
It is refreshing to see such a transition involving the uncertainty and fear that often accompanies changes and new beginnings. She by Formento+Formento, a studio founded by husband and wife duo BJ and Richeille, also explores the act of letting go to revel in one's vulnerability. Through her nakedness, she is born again as a new woman. As the lyrics to the song say, "Stepping outside she is free."
It is refreshing to see such a transition involving the uncertainty and fear that often accompanies changes and new beginnings. She by Formento+Formento, a studio founded by husband and wife duo BJ and Richeille, also explores the act of letting go to revel in one's vulnerability. Through her nakedness, she is born again as a new woman. As the lyrics to the song say, "Stepping outside she is free."
Trend Themes
1. Retro-style Feminine Photography - Opportunity for disruptive innovation lies in developing and improving the technology and processes used to create nostalgic and vintage images of women and femininity.
2. Photography Inspired by Music - Innovative opportunities could include creating photography projects that are inspired by different genres, styles, or artists for a unique and engaging perspective on a particular theme or message.
3. Exploring Vulnerability and New Beginnings - Development in products or services that offer support, guidance, or education on how to transform vulnerability and uncertainty into power and strength could gain popularity in an increasingly self-empowered world.
Industry Implications
1. Photography - Photographers could explore innovative techniques, equipment, and software to create unique and memorable images that stand out from the crowd.
2. Music - Musicians and artists could collaborate with photographers to create visual interpretations of their music or lyrics, offering fans a new way to experience their work.
3. Personal Growth and Self-care - Industries that offer self-help, life coaching, or mental health services could expand their offerings to include resources for exploring vulnerability, embracing change, and unlocking personal potential.
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