Delta's Photon Shower Creates a Custom Light Therapy for Jetlag
Simal Yilmaz — April 21, 2013 — Tech
References: delta & springwise
Delta airlines has devised what it calls a Photon Shower to let passengers avoid jet-lag experiences after their flights.
Jetlags may be one of the only burdens of travelling and the fact that an airline is adding a feature that prevents this adds a tremendous amount of value to the purchased flight ticket. The technology has been built by agency Wieden+Kennedy New York with the help and expertise of sleep expert Dr. Russell Foster. The light shower is meant to mimic sunlight and affect the user's internal body clock.
The passengers can input their travel information to the system get a personalized experience of this blue light shower that will affect them in the most optimal way possible after their flight.
Jetlags may be one of the only burdens of travelling and the fact that an airline is adding a feature that prevents this adds a tremendous amount of value to the purchased flight ticket. The technology has been built by agency Wieden+Kennedy New York with the help and expertise of sleep expert Dr. Russell Foster. The light shower is meant to mimic sunlight and affect the user's internal body clock.
The passengers can input their travel information to the system get a personalized experience of this blue light shower that will affect them in the most optimal way possible after their flight.
Trend Themes
1. Light Therapy - The development of Delta's Photon Shower highlights the growing trend of using light therapy to address health and wellness issues, including jetlag.
2. Customized Experiences - The ability for passengers to input their travel information and receive a personalized light therapy session demonstrates the trend of providing customized experiences in the travel industry.
3. Collaborations with Experts - The collaboration between Delta and sleep expert Dr. Russell Foster showcases the trend of industries partnering with experts to develop innovative solutions.
Industry Implications
1. Airline - The development of Delta's Photon Shower presents an opportunity for airlines to differentiate themselves by offering innovative solutions that improve the travel experience for passengers, such as reducing jetlag.
2. Health and Wellness - The use of light therapy in Delta's Photon Shower opens up opportunities for the health and wellness industry to explore new applications of this technology in addressing various health issues.
3. Technology and Travel - The integration of technology in travel experiences, as demonstrated by the personalized light therapy feature in Delta's Photon Shower, provides opportunities for the technology and travel industries to collaborate and create more innovative solutions for travelers.
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