'Bag's-Eye View' from Delta Airlines Reveals the Journey of Your Goods
Harris Jay Rosenberg Alterman — January 7, 2012 — World
References: delta & pocket-lint
To release its new 'Fly Delta' app for the iphone, Delta has created the 'Bag's-Eye View' video that shows what happens when one ships their luggage using a hidden camera suitcase.
In the Bag's-Eye View video, six cameras were placed inside the suitcase and holes were drilled so the cameras could capture the adventure from all angles. The bag begins by riding a roller coaster of conveyor belts before being searched by airport security. Unfortunately, the TSN search portion is blocked out so viewers will never know if little elves are rummaging through their belongings. The bag is then driven to the airplane and put into the underbelly of the plane until it reaches its destination. Once the plane has landed the bag is removed, then driven to a conveyor belt where it neatly comes out for passenger pick up.
In the Bag's-Eye View video, six cameras were placed inside the suitcase and holes were drilled so the cameras could capture the adventure from all angles. The bag begins by riding a roller coaster of conveyor belts before being searched by airport security. Unfortunately, the TSN search portion is blocked out so viewers will never know if little elves are rummaging through their belongings. The bag is then driven to the airplane and put into the underbelly of the plane until it reaches its destination. Once the plane has landed the bag is removed, then driven to a conveyor belt where it neatly comes out for passenger pick up.
Trend Themes
1. Hidden Camera Luggage - Opportunity for brands to create innovative and entertaining advertising campaigns by using hidden camera technology in luggage to provide unique perspectives and experiences.
2. Bag's-eye View Videos - Potential for airlines and travel companies to create bag's-eye view videos, offering customers a behind-the-scenes look at the journey their luggage takes, enhancing transparency and trust.
3. Interactive Travel Apps - Advancement in travel apps that provide interactive features, such as 'Bag's-Eye View' videos, to engage and inform customers about their travel experience.
Industry Implications
1. Advertising and Marketing - Opportunity for advertising agencies to incorporate hidden camera technology in luggage into their campaigns, offering unique and immersive experiences to consumers.
2. Airline and Travel - Potential for airlines and travel companies to leverage bag's-eye view videos to improve customer experience and build trust in their services.
3. App Development - Advancement in travel apps that provide interactive features, like 'Bag's-Eye View' videos, offering developers opportunities to create engaging apps for travelers.
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