New Knowledge Uses AI to Fight Social Media Disinformation
Alyson Wyers — January 28, 2018 — Business
References: newknowledge.io & techcrunch
This startup wants to help you protect your brand from social media disinformation and propaganda campaigns. Between fake news, a rise in fake accounts and election tampering, New Knowledge uses artificial intelligence to defend public discourse.
The SaaS platform will warn you "when bad actors are trying to attack your reputation or manipulate your customers" while also giving you the tools to defend your brand. In addition to having applications for companies, New Knowledge could also help in the areas of politics and national security. Described as the first platform in the world for social threat mitigation, the social media disinformation venture notifies you when trolls, criminals and potentially even other governments are targeting you, what they are saying, who is shaping what is being said, and how to fight back.
The SaaS platform will warn you "when bad actors are trying to attack your reputation or manipulate your customers" while also giving you the tools to defend your brand. In addition to having applications for companies, New Knowledge could also help in the areas of politics and national security. Described as the first platform in the world for social threat mitigation, the social media disinformation venture notifies you when trolls, criminals and potentially even other governments are targeting you, what they are saying, who is shaping what is being said, and how to fight back.
Trend Themes
1. Social Threat Detection - Opportunity for developing AI-powered platforms to detect and mitigate social media disinformation and propaganda campaigns.
2. Brand Reputation Management - Opportunity to offer SaaS platforms to warn companies when bad actors are trying to attack their reputation or manipulate customers.
3. Public Discourse Protection - Opportunity to create social threat mitigation platforms that defend public discourse against fake news, fake accounts, and election tampering.
Industry Implications
1. Brand Management Industry - Potential for brand management industry to adopt new AI-powered social threat mitigation platforms for protecting brand reputation.
2. Politics Industry - Potential for politics industry to leverage AI-powered social threat mitigation platforms for detecting and mitigating propaganda campaigns.
3. National Security Industry - Opportunity for national security industry to use AI-powered platforms to detect and defend against foreign disinformation campaigns.
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