Megan Fox Raises Awareness for International Women’s Day 20
Farida Helmy — March 4, 2014 — Pop Culture
References: avonfoundation.org & looktothestars.org
Helping women all over the world have a voice by spreading awareness of domestic violence, the current face of Avon Instinct Fragrances and gorgeous stunner Megan Fox supports International Women’s Day 2014.
Fox is helping women by creating buzz for the the Avon Empowerment Bracelet of which 100% of its net proceeds go to Avon Foundation for Women Speak Out Against Domestic Violence programs. With International Women’s Day 2014 right around the corner -- on March 8 -- the Avon Foundation for Women and Fox are upping the ante to spread awareness of domestic violence.
“The Avon Empowerment Tennis Bracelet is a simple way to raise funds to help break the cycle of violence against women. In honor of International Women’s Day, I urge you to join me in making a difference by purchasing, wearing or giving the Empowerment Bracelet to help women everywhere live a life free from violence,” says Fox.
Fox is helping women by creating buzz for the the Avon Empowerment Bracelet of which 100% of its net proceeds go to Avon Foundation for Women Speak Out Against Domestic Violence programs. With International Women’s Day 2014 right around the corner -- on March 8 -- the Avon Foundation for Women and Fox are upping the ante to spread awareness of domestic violence.
“The Avon Empowerment Tennis Bracelet is a simple way to raise funds to help break the cycle of violence against women. In honor of International Women’s Day, I urge you to join me in making a difference by purchasing, wearing or giving the Empowerment Bracelet to help women everywhere live a life free from violence,” says Fox.
Trend Themes
1. Domestic Violence Awareness Campaigns - There is an opportunity for brands to create campaigns raising awareness about domestic violence and supporting organizations that help women dealing with it.
2. Cause-related Marketing - Brands can leverage their products to raise money for charitable causes and empower women, while also improving their public image and customer engagement.
3. Celebrity-endorsed Social Impact Initiatives - Brands can partner with celebrities who support social causes and empower them to promote products that raise awareness and funds for organizations that strive to empower women.
Industry Implications
1. Beauty and Fragrance - Beauty and fragrance brands can leverage their products to raise money for programs that help women who suffer from domestic violence, while also promoting female empowerment through their messaging.
2. Jewelry - Jewelry brands can create lines of products that raise awareness about domestic violence and the importance of supporting women, while also donating a portion of the sales to organizations that provide services for victims.
3. Fashion - Fashion brands can partner with social impact organizations to create collections of clothing and accessories that promote female empowerment and raise funds for causes such as domestic violence prevention and support services.
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