The Volvo M Brand Studies Drivers and Tells Them Which Car to Rent
Justin Lam — July 6, 2018 — Autos
The newly introduced Volvo M brand is an innovative addition to the Volvo space as it doesn't focus on purchasing vehicles but rather weaning drivers off ownership altogether. Devoted to "rethinking traditional car ownership" this new brand utilizes an intuitive app. This app will run off in-house proprietary learning technology that will gauge a user's specific needs and will then instruct them on where to get a car. Essentially, this new service functions as an intelligent and AI-powered form of car sharing.
This new service will be built off of Volvo's car-sharing service, Sunfleet. Volvo expects Sunfleet to be completely integrated into Volvo M in 2019, with further details being unveiled as the service continues development. A large-scale beta test of this service will be tested in the fall of 2018, and will take place in M's base of operations in Stockholm.
Image Credit: Volvo
This new service will be built off of Volvo's car-sharing service, Sunfleet. Volvo expects Sunfleet to be completely integrated into Volvo M in 2019, with further details being unveiled as the service continues development. A large-scale beta test of this service will be tested in the fall of 2018, and will take place in M's base of operations in Stockholm.
Image Credit: Volvo
Trend Themes
1. AI-powered Car Sharing - The use of in-house proprietary learning technology in car-sharing services can provide personalized recommendations to users and disrupt the traditional car ownership model.
2. Intuitive Car Rental Apps - New car rental apps can utilize user data to make recommendations and streamline the rental process.
3. Integrated Car-sharing Services - Integration of car-sharing services with existing automotive companies can provide a seamless transition for traditional car owners to adapt to a sharing economy.
Industry Implications
1. Automotive - Automakers who focus on the development of car sharing platforms can expand their offerings beyond traditional car sales and increase brand loyalty.
2. Ride-sharing - Ride-sharing companies can integrate AI-powered car rental services into their existing platforms to expand their offerings and provide additional revenue streams.
3. App Development - Technology companies can capitalize on the demand for intuitive and AI-powered car rental apps to develop new products for both car rental and ride-sharing industries.
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