The Tetris Movie is Being Made in China in Collaboration with a US Producer
Laura McQuarrie — June 15, 2016 — Tech
References: en.yibada
Tetris is a classic tile-matching puzzle game that has won over many generations of fans and has even inspired the creation of a Tetris movie. This film adaptation is set to be produced as a three-part "epic sci-fi thriller" as part of an $80 million project from both Chinese and American producers.
China's Bruno Wu and Larry Kasanoff from the USA have teamed up to create Threshold Global Studios, which will be working alongside the The Tetris Company for the making of the movie in China. With the Tetris movie being co-produced by both China and the USA, it's described that Threshold Global Studios will make cross-cultural movies for the global market.
Alongside the film, merchandise and a theme park inspired by the classic game are also set to be created. This movie follows in the footsteps of other game-to-movie adaptations that have recently been disrupting the box office.
China's Bruno Wu and Larry Kasanoff from the USA have teamed up to create Threshold Global Studios, which will be working alongside the The Tetris Company for the making of the movie in China. With the Tetris movie being co-produced by both China and the USA, it's described that Threshold Global Studios will make cross-cultural movies for the global market.
Alongside the film, merchandise and a theme park inspired by the classic game are also set to be created. This movie follows in the footsteps of other game-to-movie adaptations that have recently been disrupting the box office.
Trend Themes
1. Game-to-movie Adaptations - The success of game-to-movie adaptations like Tetris opens the door for more video game franchises to make the jump to the big screen.
2. Cross-cultural Productions - Collaborations between Chinese and American producers, like the partnership behind the Tetris movie, show the potential for cross-cultural storytelling and production in the entertainment industry.
3. Multimedia Franchise Expansion - The creation of merchandise and theme parks based on the Tetris movie highlights the trend of expanding multimedia franchises beyond their original medium.
Industry Implications
1. Film Production - The production of game-to-movie adaptations presents opportunities for film studios to tap into the lucrative gaming industry and reach a wider audience.
2. Entertainment - Cross-cultural productions, like the Tetris movie, create opportunities for the entertainment industry to tell diverse stories and cater to a global audience.
3. Merchandising - The creation of merchandise based on the Tetris movie showcases the potential for the merchandising industry to capitalize on popular entertainment franchises and attract dedicated fans.
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