@SummerBreak Will Broadcast Only Through Online Platforms
Meghan Young — June 27, 2013 — Unique
For those who have been itching to get back into a teen reality show, @SummerBreak is just what they have been waiting for. But instead of airing on MTV or other television network, it will only broadcast through social media platforms such as Twitter, Tumblr, Instagram and YouTube. A complete first, @SummerBreak is like Laguna Beach 2.0.
Following a group of SoCal teenagers as they spend their last summer together, @SummerBreak will display a 24/7 stream of tweets, photos and videos by tapping into the social feeds of nine real high school seniors. What really sets @SummerBreak apart from other similar reality shows, however, is that it will be aired in real time.
@SummerBreak is developed by AT&T, BBDO and The Chernin Group.
Following a group of SoCal teenagers as they spend their last summer together, @SummerBreak will display a 24/7 stream of tweets, photos and videos by tapping into the social feeds of nine real high school seniors. What really sets @SummerBreak apart from other similar reality shows, however, is that it will be aired in real time.
@SummerBreak is developed by AT&T, BBDO and The Chernin Group.
Trend Themes
1. Social Media Reality Shows - @SummerBreak is pioneering a new form of reality TV by exclusively broadcasting through social media platforms, allowing for real-time engagement with viewers.
2. 24/7 Streaming Content - @SummerBreak offers a continuous stream of tweets, photos, and videos, creating an immersive and interactive viewing experience.
3. Real-time Broadcasting - @SummerBreak sets itself apart from other reality shows by airing in real time, providing an authentic and unfiltered portrayal of the cast's experiences.
Industry Implications
1. Entertainment - The entertainment industry can leverage @SummerBreak's innovative approach to engage and connect with a younger, tech-savvy audience through social media platforms.
2. Technology - @SummerBreak demonstrates the power of social media platforms as a medium for content creation and distribution, emphasizing the importance of technology in shaping the future of entertainment.
3. Advertising - With @SummerBreak's unique format, advertisers have an opportunity to create targeted and interactive campaigns that seamlessly integrate with the show's social media content.
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