This Box Packaging Design for WonderPix Uses Fewer Fasteners
Laura McQuarrie — January 12, 2015 — Eco
References: behance.net & behance.net
Designed by Alessia Iozzia, WonderPix is an e-commerce box packaging system that brings a sensory, tactile experience to online shopping. Developed for a low-cost clothing brand, the boxes have holes that resemble buttons. As well as being a decorative element, these buttons serve a practical purpose—they help to hold the box closed, without the need to use additional tape or glue, even after the glue that holds down the front flap has been removed when it is initially opened.
Each of the three boxes was crafted from a single piece of corrugated cardboard, sized in such a way that would allow easy stacking both vertically and horizontally. If a consumer should have to make a return, this packaging system also means that less tape has to be used on the way back.
Each of the three boxes was crafted from a single piece of corrugated cardboard, sized in such a way that would allow easy stacking both vertically and horizontally. If a consumer should have to make a return, this packaging system also means that less tape has to be used on the way back.
Trend Themes
1. Sensory Packaging - Developing packaging designs that enhance the sensory experience of online shopping, such as WonderPix's buttoned-up shipping boxes, opens up opportunities for creating unique brand interactions.
2. Sustainable Packaging - Exploring packaging solutions that reduce the need for additional tape or glue, like WonderPix's button-holed boxes, presents disruptive innovation opportunities in the sustainable packaging industry.
3. Efficient Returns - Streamlining return processes through innovative packaging systems, such as WonderPix's easy-to-reseal boxes, can revolutionize the e-commerce industry by reducing waste and increasing customer satisfaction.
Industry Implications
1. E-commerce - WonderPix's buttoned-up shipping boxes demonstrate how packaging design innovations can enhance the online shopping experience and drive customer loyalty in the e-commerce industry.
2. Fashion - Incorporating functional design elements like buttoned holes in packaging, as seen in WonderPix's boxes, presents disruptive opportunities for packaging solutions in the fashion industry.
3. Logistics - By reducing the need for additional tape or glue, WonderPix's packaging system improves efficiency in the logistics industry by simplifying the shipping and return process.
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