These Illustrated Paper Wrappers Suggest What's on the Insides
Amelia Roblin — January 12, 2015 — Eco
References: thedieline
An additional layer of packaging may not be necessary outside of a drink bottle, but this concept for illustrated paper wrappers is still an endearing one. Dreamed up by 'the—pony,' this idea for livening up the look of school lunches will win students over with bold graphics and practicality.
E=at2 packaging includes a paper jacket for a soda bottle, on which a drawing of a pop bottle is featured. Thick black ink on the brown kraft paper base emulates a punchy pop-art influence for this creative scheme. The hamburger wrapper also pictures a similar sandwich doodle, and a paper bag contains all of it, asserting in bold type that "Nothing beats honest food." And what do you do with this fun paper packaging? Functioning as placemats, it hold the mess of your meal.
E=at2 packaging includes a paper jacket for a soda bottle, on which a drawing of a pop bottle is featured. Thick black ink on the brown kraft paper base emulates a punchy pop-art influence for this creative scheme. The hamburger wrapper also pictures a similar sandwich doodle, and a paper bag contains all of it, asserting in bold type that "Nothing beats honest food." And what do you do with this fun paper packaging? Functioning as placemats, it hold the mess of your meal.
Trend Themes
1. Illustrated Packaging - Companies can incorporate creative designs into their packaging to appeal to customers and create an impression that lasts.
2. Eco-friendly Packaging - As more and more people become environmentally conscious, businesses can take advantage of the trend and opt for environmentally friendly packaging to win over customers.
3. Functional Packaging - Incorporating additional utility into packaging can add value for customers, such as the E=at2 packaging that doubles as a placemat.
Industry Implications
1. Food and Beverage - The illustrated paper packaging trend can be utilized for products in the food and beverage industry for a fun and creative branding opportunity.
2. Education - The illustrated paper packaging trend can be especially useful for school lunches, as it adds an element of fun and creativity to the meals.
3. Retail - The eco-friendly packaging trend can be incorporated by retail businesses to cater to the environmentally conscious and win over customers with their sustainability efforts.
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