Zappos' #ImNotABox Introduces a Transformative Shoebox Design
Laura McQuarrie — May 24, 2016 — Fashion
After being used for the purposes of transporting shoes from a store envrionment to a home, Shoebox designs have long been used for everything from storage and crafting solutions to school projects. Now, Zappos is amplifying this idea with a new campaign called #ImNotABox.
This summer, the online shoe retailer will be shipping these special boxes to customers, which feature templates on the inside so that the boxes can be transformed to suit a new purpose. With a little cutting and folding, the shoebox can be repurposed into a number of new items, including a smartphone holder, a shoe sizer for children, a planter and a 3D llama toy.
Outside of being a great way to deliver shoes to consumers, Zappos' inspirational #ImNotABox campaign is about getting people to think creatively.
This summer, the online shoe retailer will be shipping these special boxes to customers, which feature templates on the inside so that the boxes can be transformed to suit a new purpose. With a little cutting and folding, the shoebox can be repurposed into a number of new items, including a smartphone holder, a shoe sizer for children, a planter and a 3D llama toy.
Outside of being a great way to deliver shoes to consumers, Zappos' inspirational #ImNotABox campaign is about getting people to think creatively.
Trend Themes
1. Transformative Shoebox Design - Disruptive Innovation Opportunity: Designing shoeboxes that serve multiple purposes, such as smartphone holders or 3D toys, creating value beyond delivering shoes.
2. Creative Repurposing - Disruptive Innovation Opportunity: Encouraging consumers to think outside the box and find new uses for packaging materials, leading to sustainable practices and reducing waste.
3. Interactive Packaging - Disruptive Innovation Opportunity: Incorporating interactive features in packaging, like templates, that engage customers and enhance their overall brand experience.
Industry Implications
1. Retail - Disruptive Innovation Opportunity: Retailers can adopt transformative packaging solutions to provide additional value to customers, differentiate from competitors, and reduce environmental impact.
2. E-commerce - Disruptive Innovation Opportunity: E-commerce companies can implement interactive packaging strategies to enhance customer experience and generate brand loyalty.
3. Sustainability - Disruptive Innovation Opportunity: Sustainable companies can explore creative repurposing solutions for packaging materials to reduce waste and promote environmental stewardship.
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