Starbucks Golden Toffee Honeycomb Frappuccino is Ready to Enjoy
Michael Hemsworth — June 2, 2022 — Marketing
References: nestle & talkingretail
The Starbucks Golden Toffee Honeycomb Frappuccino is a limited-edition, ready-to-drink coffee product from the brand in the UK for consumers to enjoy this summer as a sweet, creamy treat. The chilled coffee features the brand's signature coffee base with a creamy golden toffee honeycomb flavor to make it great for those with a penchant for flavored java drinks. The coffee is packaged in a recyclable glass bottle, and is arriving at Costco and Red Star Distribution locations for retailers to pick up.
Head of Beverages at Area Adam Hackling some on the new Starbucks Golden Toffee Honeycomb Frappuccino saying, "Iced coffee is a relatively new category within soft drinks, but with its popularity continuing to soar, category leader Starbucks wants to ensure retailers make the most of this on-trend and lucrative sub-category, by continuing to develop and launch relevant and exciting new product developments.”
Head of Beverages at Area Adam Hackling some on the new Starbucks Golden Toffee Honeycomb Frappuccino saying, "Iced coffee is a relatively new category within soft drinks, but with its popularity continuing to soar, category leader Starbucks wants to ensure retailers make the most of this on-trend and lucrative sub-category, by continuing to develop and launch relevant and exciting new product developments.”
Trend Themes
1. Ready-to-drink Cold Coffees - The rise of cold coffee category is a great opportunity for companies to produce and distribute more ready-to-drink options to consumers across various locations.
2. Limited-edition Flavored Coffee Products - Creating limited-edition flavored coffee products is a disruptive innovation opportunity for companies that can leverage consumers' interest in exclusive and fun products to drive sales and brand excitement.
3. Sustainable Packaging for Cold Coffee Products - With a rise in demand for cold coffee products, companies can seize the opportunity to innovate and invest in sustainable packaging that appeals to eco-conscious consumers and enhances their brand image.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the popularity of cold coffee by offering an extensive range of ready-to-drink cold coffee products to cater to different consumer preferences and lifestyle needs.
2. Retail Industry - Retailers can leverage the growing demand for cold coffee by stocking limited-edition, seasonal, and exclusive flavors to attract customers and drive foot traffic to their stores.
3. Packaging Industry - The increasing demand for sustainable and eco-friendly packaging presents a disruptive innovation opportunity for packaging companies to develop and supply high-quality packaging solutions for cold coffee products.
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