Pop & Bottle's Super Concentrate is Perfect for Iced Coffee
Colin Smith — May 11, 2023 — Tech
References: amazon
Pop & Bottle, a San Francisco, California-based organic latte, tea, and beverage company, is most known recently for its Pop & Bottle Super Concentrate. The Super Concentrate is designed to transform hot water, cold water, or milk, into a variety of drinks such as an Americano, Latte, or Iced Coffee. The process simply requires customers to add a certain amount of concentrate based on the amount of water, and the drink is ready to go.
However, customers, and the company, have recently began marketing a new use for the Super Concentrate: coffee cubes. Rather than making an iced coffee and adding regular water-based ice cubes, the company notes that its Super Concentrate is perfect for making iced coffee cubes for beverages. This use case is gaining popularity as the resulting drinks have a more clear, strong taste, rather than one that has been watered down by ice cubes.
Image Credit: Pop & Bottle
However, customers, and the company, have recently began marketing a new use for the Super Concentrate: coffee cubes. Rather than making an iced coffee and adding regular water-based ice cubes, the company notes that its Super Concentrate is perfect for making iced coffee cubes for beverages. This use case is gaining popularity as the resulting drinks have a more clear, strong taste, rather than one that has been watered down by ice cubes.
Image Credit: Pop & Bottle
Trend Themes
1. Freezable Coffee Concentrates - The trend for packaged coffee concentrates that can be used in a variety of drinks is growing, with opportunities to innovate by offering unique flavor and customization options.
2. Alternative Ice Cube Options for Beverages - The trend of using non-traditional ice cubes, such as coffee or fruit flavored, is growing, with opportunities for innovative companies to create unique and flavorful options.
3. Organic, Health-focused Beverages - The trend of health-conscious and organic beverage options is growing, with opportunities for companies to develop unique and nutritious products.
Industry Implications
1. Beverage Industry - The growth of the packaged coffee concentrate market and alternative ice cube options presents opportunities for innovation in the beverage industry.
2. Organic Food Industry - The trend towards health-focused and organic beverages presents opportunities for innovation and growth in the organic food industry.
3. Coffee Industry - The development of new coffee products and ways to enjoy them, such as coffee cubes, is presenting opportunities for innovation and growth in the coffee industry.
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