Nestlé is Releasing These Plant-Based Drinks in Asia
Michael Hemsworth — April 13, 2021 — Marketing
These plant-based drinks have been announced by Nestlé as some of their upcoming products for the Asia market to provide consumers with an alternative to dairy-based options on the market. The drinks include the Milo Dairy Free as an almond and soy-based alternative to the milk-based original as well as the Nescafé Dairy Free Oat Latte and the Nescafé Dairy Free Almond Latte. The beverages are each bottled and ready to enjoy at home or out of the house to meet the needs of consumers who lead fast-paced lifestyles.
Head of the Dairy Strategic Business Unit at Nestlé Mayank Trivedi spoke on the plant-based drinks with a focus on the new Milo SKU saying, "Milo is an iconic brand in Malaysia and across Asia, and much-loved across generations. We want to provide consumers with on-trend alternatives in formats they want. That’s why we’re delighted to launch Milo Dairy Free to support people’s lifestyle choices.”
Head of the Dairy Strategic Business Unit at Nestlé Mayank Trivedi spoke on the plant-based drinks with a focus on the new Milo SKU saying, "Milo is an iconic brand in Malaysia and across Asia, and much-loved across generations. We want to provide consumers with on-trend alternatives in formats they want. That’s why we’re delighted to launch Milo Dairy Free to support people’s lifestyle choices.”
Trend Themes
1. Plant-based Alternatives - Companies can capitalize on the increasing demand for plant-based alternatives by creating more innovative products to substitute traditional ingredients with plant-based ones.
2. Ready-to-drink Convenience - There is an opportunity for businesses to create on-the-go plant-based beverage options that cater to busy consumers' needs for convenient and healthy choices.
3. Dairy-free Varieties - As consumers become more health-conscious, there is a demand for more dairy-free beverage options, creating opportunities for businesses to create innovative dairy-free products with well-known brands like Nestlé.
Industry Implications
1. Beverage Industry - As consumers shift to plant-based beverage options, there is an opportunity for companies to innovate and create new plant-based beverages in response to this trend.
2. Food Industry - There is a growing demand for plant-based food options, and companies can utilize this trend by creating plant-based alternatives to traditional food products with plant-based ingredients.
3. Retail Industry - Retailers can take advantage of the growing demand for plant-based foods and beverages by stocking and promoting plant-based products in their stores and online marketplaces.
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