These Rokit Health Coffees are Conveniently Canned
Michael Hemsworth — May 9, 2023 — Lifestyle
References: rokit-health & retailtimes
These Rokit Health wellness coffees are being introduced to the UK market as a first-of-its-kind product that's perfect for consumers to choose as a way to elevate their energy and more.
The drinks come in three varieties to choose from including Immunity Boost, Mind Boost and Energy Uplift, which are both crafted with 100% Arabica cold brew coffee with oat milk. Mind Boost is formulated with vitamins B2, B3, B5, B6 and B12, while the Immunity Boost features vitamins B6, B12, D and zinc and Energy Uplift has natural guarana and taurine.
Founder Scott Markham spoke on the Rokit Health wellness coffees saying, "We’re excited to newly be making our wellness coffees available in a ready-to-drink format, having previously only been available to enjoy at home in coffee pods. Our new RTD drinks not only tap into the booming cold brew trend, but more consumers are also now seeking out a convenient on-the-go coffee drink without turning to sugar-filled options."
The drinks come in three varieties to choose from including Immunity Boost, Mind Boost and Energy Uplift, which are both crafted with 100% Arabica cold brew coffee with oat milk. Mind Boost is formulated with vitamins B2, B3, B5, B6 and B12, while the Immunity Boost features vitamins B6, B12, D and zinc and Energy Uplift has natural guarana and taurine.
Founder Scott Markham spoke on the Rokit Health wellness coffees saying, "We’re excited to newly be making our wellness coffees available in a ready-to-drink format, having previously only been available to enjoy at home in coffee pods. Our new RTD drinks not only tap into the booming cold brew trend, but more consumers are also now seeking out a convenient on-the-go coffee drink without turning to sugar-filled options."
Trend Themes
1. Convenient Wellness Beverages - The introduction of Rokit Health wellness coffees in a ready-to-drink format meets the growing demand for convenient, healthy beverage options.
2. Personalized Functional Formulations - The formulation of the Rokit Health wellness coffees with specific vitamins and natural ingredients reflects the trend towards personalized wellness products with targeted benefits.
3. Cold Brew Expansion - The Rokit Health wellness coffees capitalize on the growing popularity of cold brew coffee and offer a new, healthy twist on the trend.
Industry Implications
1. Beverage Industry - The introduction of ready-to-drink wellness coffees presents innovation opportunities in the beverage industry, particularly in the development of more functional and healthy beverage options.
2. Coffee Industry - The Rokit Health wellness coffees offer opportunities for innovation in the coffee industry, specifically in the expansion of cold brew coffee with added health benefits.
3. Functional Foods Industry - The formulation of the Rokit Health wellness coffees with specific vitamins and natural ingredients reflects the growing functional foods industry and the potential for further innovation in this area.
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