The YouTube Spaces Program Puts Women's Voices First
Meghan Young — March 3, 2016 — Social Good
Being Women's History Month and all, the news of the latest YouTube Spaces program comes at the perfect time. The dominating streaming platform has created the program in an effort to put female voices at the forefront. Created in partnership with the United Nations, it "will see a group of female creators advocating for gender equality as the first 'change ambassadors' for the United Nations' Sustainable Development Action campaign," writes The Verge.
An encouraging step that is using such profitable platforms for good, the YouTube Spaces program will diversify the content already on there while promoting an issue that is still very much present today. Currently six YouTubers — Anna Akana, Alexys Fleming, Julia Veiga Faria, Em Ford, Nilam Farooq and Kuma Miki — were chosen as creative directors in their respective YouTube Spaces and helped film over 50 videos including videos produced by Michelle Phan and GloZell.
An encouraging step that is using such profitable platforms for good, the YouTube Spaces program will diversify the content already on there while promoting an issue that is still very much present today. Currently six YouTubers — Anna Akana, Alexys Fleming, Julia Veiga Faria, Em Ford, Nilam Farooq and Kuma Miki — were chosen as creative directors in their respective YouTube Spaces and helped film over 50 videos including videos produced by Michelle Phan and GloZell.
Trend Themes
1. Female-empowering Streaming Platforms - More streaming platforms will create programs to highlight female voices and empower women creators.
2. Gender Equality Advocacy - Brands will partner with female content creators to advocate for gender equality and promote social issues.
3. Diversification of Content - More media companies will diversify their content to represent underrepresented voices and cultures.
Industry Implications
1. Media and Entertainment - Media and entertainment companies will begin creating more inclusive and diverse content to keep up with increasing consumer demand.
2. Technology - Technology companies will continue to use their platforms as a means of empowerment and advocacy for social causes.
3. Advertising and Marketing - Advertising and marketing industries will need to prioritize diversity and inclusion in the content they create and promote.
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