This LG Ad for the Super Bowl Stars Liam Neeson and Producer Ridley Scott
Laura McQuarrie — February 2, 2016 — Tech
References: adweek
The 'Man from the Future' LG ad will air during this year's Super Bowl, making it the first-ever Big Game commercial from the brand. The commercial aims to make a big impact, with a production by Jake and Ridley Scott that stars Liam Neeson.
The commercial promotes LG Electronics' OLED TV line and uses the theme of a "technological disruption" to set the tone for its 60-second ad spot. In the Tron-inspired sci-fi commercial, which seems like more of a fast-paced action movie trailer, there are mazes, motorcycles and enemies that attempt to get their hands on the brilliant OLED technology from LG.
Since the full-length Super Bowl commercial from LG was shared to YouTube just one day ago, it's already managed to rack up more than a million views.
The commercial promotes LG Electronics' OLED TV line and uses the theme of a "technological disruption" to set the tone for its 60-second ad spot. In the Tron-inspired sci-fi commercial, which seems like more of a fast-paced action movie trailer, there are mazes, motorcycles and enemies that attempt to get their hands on the brilliant OLED technology from LG.
Since the full-length Super Bowl commercial from LG was shared to YouTube just one day ago, it's already managed to rack up more than a million views.
Trend Themes
1. Sci-fi TV Commercials - Opportunity for brands to create futuristic and captivating TV commercials that engage viewers.
2. Technological Disruption - Exploring the use of technological disruption as a theme in advertising to create a memorable impact.
3. Action Movie Trailers - Utilizing the style and intensity of action movie trailers to capture attention in TV commercials.
Industry Implications
1. Consumer Electronics - Incorporating sci-fi elements in TV commercials can help consumer electronics brands to showcase their innovative products.
2. Advertising and Marketing - Creating unconventional and visually striking commercials that employ disruptive storytelling techniques can provide unique marketing opportunities.
3. Film and Entertainment - Collaboration between film producers, like Ridley Scott, and brands for TV commercials creates cross-industry promotional opportunities.
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