'We Read Too' Connects People to Books with Characters of Color
Laura McQuarrie — April 13, 2017 — Tech
References: indiegogo & itunes.apple
'We Read Too' is the name of a free app that is designed for young people of color who want to discover books that better represent them. We Read Too functions as a database where users are able to easily locate reading materials by authors of color, featuring leading characters of color.
The app's creator, Kaya Thomas, launched We Read Too after her own frustrations with being underrepresented in literature. As she puts it: "As a teen, I was feeling erased by the books I was reading at my libraries and at school. The characters were never anything like myself."
The app is now part of an Indiegogo campaign, where it has already met its initial crowdfunding goal to help with expanding the number of books that users may connect with on the platform.
The app's creator, Kaya Thomas, launched We Read Too after her own frustrations with being underrepresented in literature. As she puts it: "As a teen, I was feeling erased by the books I was reading at my libraries and at school. The characters were never anything like myself."
The app is now part of an Indiegogo campaign, where it has already met its initial crowdfunding goal to help with expanding the number of books that users may connect with on the platform.
Trend Themes
1. Representation in Literature - Disruptive innovation opportunity: Develop platforms or apps that curate and promote books with diverse characters and authors to improve representation in literature.
2. Diverse Reading Apps - Disruptive innovation opportunity: Create reading apps focused on connecting people of color with literature that reflects their experiences and identities.
3. Crowdfunding for Book Platforms - Disruptive innovation opportunity: Explore crowdfunding as a means to support the development and expansion of book platforms that cater to underrepresented readers.
Industry Implications
1. Publishing and Book Retail - Disruptive innovation opportunity: Disrupt the traditional publishing and book retail industry by prioritizing diversity and representation in books for readers of color.
2. Technology and App Development - Disruptive innovation opportunity: Innovate in the technology and app development industry by creating user-friendly platforms that help people easily discover and access books with diverse characters and authors.
3. Crowdfunding and Fundraising - Disruptive innovation opportunity: Transform the crowdfunding and fundraising industry by empowering underrepresented voices and supporting the development of platforms that address representation in literature.
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