These Hanging White Balloons Resemble Floating Clouds
Ady Floyd — August 24, 2015 — Art & Design
References: coventgardenlondonuk & contemporist
French artist Charles Pétillon created this elegant display of white balloons, which resembles floating clouds. The installation is suspended from the glass ceiling inside London's Covent Garden. The installation is designed to resemble a pulsating heartbeat as bursts of light are emitted through various beats.
The beautiful installation, appropriately titled 'Heartbeat' is made of 100,000 enormous white balloons. The installation itself measures 54 meters in length and 12 meters in width. Each balloon contributes the mesmerizing display of replica fluffy white clouds. The project aims to symbolize a heartbeat as well as "reflect the history, energy and dynamism of the district."
Located in one of London's historically famous locations, the beautiful cloud-like lights will be on display from August 27 until September 27, 2015.
The beautiful installation, appropriately titled 'Heartbeat' is made of 100,000 enormous white balloons. The installation itself measures 54 meters in length and 12 meters in width. Each balloon contributes the mesmerizing display of replica fluffy white clouds. The project aims to symbolize a heartbeat as well as "reflect the history, energy and dynamism of the district."
Located in one of London's historically famous locations, the beautiful cloud-like lights will be on display from August 27 until September 27, 2015.
Trend Themes
1. Cloud-shaped Balloon Installations - Opportunity for artists and designers to create immersive and ethereal atmospheres using balloon installations.
2. Interactive Light Installations - Potential for creating sensory experiences by combining light and movement in installations, enhancing the emotional impact on viewers.
3. Artistic Use of Public Spaces - Innovative ways to transform public spaces into artistic and visually captivating environments, attracting and engaging visitors.
Industry Implications
1. Event Planning and Design - Opportunity for event planners and designers to incorporate unique balloon installations into their events, creating memorable experiences for attendees.
2. Art and Sculpture - Artists and sculptors can explore the use of balloons and light to create immersive and interactive installations, pushing the boundaries of traditional art forms.
3. Tourism and Entertainment - Tourist destinations and entertainment venues can utilize large-scale art installations to enhance their visitor experiences, attracting more tourists and gaining a competitive edge.
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