Embrace by Empatica Tracks Epileptic Episodes in a Chic Way
Meghan Young — February 4, 2015 — Lifestyle
References: empatica & fastcodesign
Embrace is a medical monitor that focuses as much on function as it does on form. Created for those living with epilepsy, the designers behind the wearable tech wanted to create something that a patient wouldn't be ashamed of wearing. Simple and chic, Fast Co Design writes that the medical monitor is "designed to help epileptics track and manage their seizures without feeling stigmatized."
Created by the computing company Empatica and designed by Pearl Studios, the Embrace medical monitor is very understated. So much so that non-epileptic patients could easily use the wearable as a watch and fitness tracker without feeling two ways about it. Empatica founder Matteo Lai says, "Are people living with a chronic condition not worthy of the same design, quality and sophistication that we’re all used to? We wanted to have a device that could be sold at the Apple Store, but that was designed to save lives."
Created by the computing company Empatica and designed by Pearl Studios, the Embrace medical monitor is very understated. So much so that non-epileptic patients could easily use the wearable as a watch and fitness tracker without feeling two ways about it. Empatica founder Matteo Lai says, "Are people living with a chronic condition not worthy of the same design, quality and sophistication that we’re all used to? We wanted to have a device that could be sold at the Apple Store, but that was designed to save lives."
Trend Themes
1. Classy Medical Devices - There is an opportunity for medical devices that prioritize aesthetics and design without compromising functionality.
2. Stigma-free Wearable Technology - Wearable devices designed for medical conditions can prioritize fashion and discretion to help reduce stigma and encourage user adoption.
3. Consumer Healthtech - Healthtech is evolving to be more consumer-friendly, with fashion-conscious wearable technology among the disruptive innovations driving the trend.
Industry Implications
1. Medical Devices - The medical device industry can benefit from innovative designs that prioritize aesthetics as much as functionality.
2. Wearable Technology - The wearable technology industry has an opportunity to develop more wearable medical devices that prioritize fashion and discretion to encourage adoption and reduce stigma.
3. Healthtech - As the healthtech industry evolves to be more consumer-friendly, wearable devices that prioritize fashion and feature user-friendly design will be at the forefront of the trend.
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