PINK Loves Consent Anti-Rape Panties Evoke a Powerful Message
Ariel Weber — December 4, 2012 — Fashion
References: pinklovesconsent & nymag
The PINK loves Consent is a Victoria Secret hoax campaign that sells anti-rape panties to get its point across. Its release, which coincides with the much anticipated VS fashion show, has been garnering a lot of buzz for its important message, which would be an unexpected pair with VS's sexy and provocative marketing strategy.
An activist who claimed to be working for the lingerie company articulated that the reasoning for these anti-rape panties was "to win back customers it has alienated with its 'rape culture' styles." By replacing such slogans as 'Sure Thing' with 'Ask First,' the campaign hopes to send a powerful message and a reminder that consent is always necessary when engaging in any sexual act.
Though the speculation of the anti-rape panties' authenticity has been debunked as fake, the message that the campaign evokes is most certainly not.
An activist who claimed to be working for the lingerie company articulated that the reasoning for these anti-rape panties was "to win back customers it has alienated with its 'rape culture' styles." By replacing such slogans as 'Sure Thing' with 'Ask First,' the campaign hopes to send a powerful message and a reminder that consent is always necessary when engaging in any sexual act.
Though the speculation of the anti-rape panties' authenticity has been debunked as fake, the message that the campaign evokes is most certainly not.
Trend Themes
1. Anti-rape Activism - Disruptive innovation opportunity: Develop innovative products and campaigns that raise awareness about consent and combat sexual violence.
2. Consent Culture - Disruptive innovation opportunity: Create platforms and initiatives that promote a culture of consent, educating individuals about the importance of obtaining consent in all sexual encounters.
3. Marketing Parodies - Disruptive innovation opportunity: Use satirical advertising tactics to draw attention to social issues and spark conversations about important topics.
Industry Implications
1. Fashion & Apparel - Disruptive innovation opportunity: Integrate consent-affirming messages and designs into clothing and accessories to contribute to a more inclusive and respectful fashion industry.
2. Activism & Advocacy - Disruptive innovation opportunity: Leverage innovative strategies and technologies to amplify the voices and impact of anti-rape activists, raising awareness and driving social change.
3. Entertainment & Media - Disruptive innovation opportunity: Proactively introduce consent-focused storylines and portrayals in movies, TV shows, and other media platforms to challenge harmful narratives and foster a more consent-conscious society.
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