Uber Introduces SOS Button to Strengthen Rider Security
Meghan Young — February 11, 2015 — Tech
After a few reports of sexual abuse in India, Uber has introduced an SOS button to increase security for riders. Available as an in-app update, it will "allow users to share details of their rides with up to five contacts and to call the police using a new SOS button in case of an emergency," writes The Verge.
These contacts will be able to track the ride in real-time, which will make any driver think twice about taking advantage of his or her fare. Not to mention that the SOS button will provide a peace of mind to riders. It was created with the help of a "local team of specially-trained safety experts," according to a statement released by Uber last year.
These contacts will be able to track the ride in real-time, which will make any driver think twice about taking advantage of his or her fare. Not to mention that the SOS button will provide a peace of mind to riders. It was created with the help of a "local team of specially-trained safety experts," according to a statement released by Uber last year.
Trend Themes
1. Increased Rider Security - The introduction of an SOS button in taxi apps like Uber strengthens safety measures and provides increased security for riders.
2. Real-time Ride Tracking - The ability to track rides in real-time creates a deterrent for drivers who may consider taking advantage of passengers.
3. Collaboration with Safety Experts - Working with specially-trained safety experts helps improve safety features and builds trust with app users.
Industry Implications
1. Ride-hailing Services - The adoption of safety measures like the SOS button can help ride-hailing services enhance their reputation and attract more users.
2. Personal Safety Devices - The integration of real-time tracking and emergency buttons in taxi apps creates opportunities for personal safety device manufacturers.
3. Safety Consulting - The involvement of safety experts in developing security features for taxi apps opens up new avenues for safety consulting services.
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