Consumers are celebrating important events digitally
Trend - Brands are offering their products as a way for consumers to connect during a time of physical distancing. As the pandemic continues, these tools are further tailored and customized to carry out increasingly important events—such as graduation and wedding ceremonies—in the digital space.
Insight - The restrictions imposed by governments as a result of the ongoing pandemic have left many consumers without a sense of control. In an attempt to regain their agency, individuals are choosing not to defer important events and milestones in their lives and instead, are finding new alternative ways to celebrate them while keeping safety in mind. In addition, this gives consumers something to look forward to amid a time of uncertainty which can be straining for mental health.
Insight - The restrictions imposed by governments as a result of the ongoing pandemic have left many consumers without a sense of control. In an attempt to regain their agency, individuals are choosing not to defer important events and milestones in their lives and instead, are finding new alternative ways to celebrate them while keeping safety in mind. In addition, this gives consumers something to look forward to amid a time of uncertainty which can be straining for mental health.
Workshop Question - How could your brand ease consumer lifestyle tensions during a time of crisis?
Trend Themes
1. Digital Celebrations - Consumers are finding new ways to celebrate important events, such as graduation and wedding ceremonies, in the digital space.
2. Curated Digital Event Experience - Virtual event planning services are offering customized digital experiences for celebrations such as birthdays and anniversaries.
3. Avatar Robotics for Events - Robotic solutions, such as ANA Holdings' Newme avatar robots, are being used to replace physical presence at events, providing a possible solution for important life events during the pandemic.
Industry Implications
1. Event Planning and Services - Event planning and services can embrace digital capabilities to offer clients unique virtual and remotely conducted experiences.
2. Robotics - Robotics industry can develop avatar robots and other solutions to enable remote physical presence for important events such as graduation ceremonies.
3. Video Conferencing Platform Providers - Video conferencing platforms can offer solutions that enable remote celebration of important events with regulatory compliance, as in the case of remote marriage licenses for couples.
4 Featured, 33 Examples:
56,947 Total Clicks
Date Range:
Apr 20 — Apr 20
Trending:
Mild
Consumer Insight Topics:
