Brands offer platforms that ease homeschooling for parents
Trend - With millions of children around the world dealing with school closures because of the COVID-19 pandemic, brands are offering platforms and podcasts that help parents in the process of homeschooling.
Insight - For parents of young children dealing with social distancing measures around the world, homeschooling their kids is necessary but unfamiliar territory. Keeping their kids engaged with their education from home with little experience, and while juggling working from home and household responsibilities themselves, is proving to be difficult for many. Platforms that inform parents and caregivers on the process, and organize it, are able to ease the stress associated with homeschooling.
Insight - For parents of young children dealing with social distancing measures around the world, homeschooling their kids is necessary but unfamiliar territory. Keeping their kids engaged with their education from home with little experience, and while juggling working from home and household responsibilities themselves, is proving to be difficult for many. Platforms that inform parents and caregivers on the process, and organize it, are able to ease the stress associated with homeschooling.
Workshop Question - How is your brand empowering its customers with new platforms and tools?
Trend Themes
1. Homeschooling Platforms - Brands are offering platforms that ease the homeschooling experience for parents, providing guidance and organizing tools to keep the process stress-free.
2. Online Family Educational Resources - With the recent pandemic outbreak, many websites and apps have been created that provide educational resources for families, often for free, and catered for K-12 audiences.
3. Learning Podcasts - Podcasts about education during COVID-19 have emerged to offer resources and strategies for uncertain homeschooling challenges and provide alternatives for post-pandemic schooling.
Industry Implications
1. Education Industry - The education industry can incorporate innovative platforms and tools to streamline the homeschooling process during the pandemic, as well as to stay relevant and robust in a changing social and economic landscape.
2. Technology Industry - The technology industry can further develop and promote efficient and engaging online education resources to cater to remote work, homeschooling and research backed content.
3. Media Industry - The media industry can leverage their audience's attention on educational content by creating compelling and informative articles, videos and podcasts about homeschooling and pandemic education.
4 Featured, 34 Examples:
76,852 Total Clicks
Date Range:
Mar 20 — Apr 20
Trending:
Mild
Consumer Insight Topics:
