The Adapt SuperWater Comes in Three Flavor Options
Michael Hemsworth — April 9, 2020 — Marketing
References: adaptbrands & foodbev
The Adapt SuperWater drinks are a new range of refreshments from Adapt Brands for the US market that will offer consumers in Los Angeles with a way to hydrate and maintain their wellness.
The drink comes in three flavor options including Lime, Pomegranate and Original, which are all packed with 25mg of proprietary hemp-derived CBD to help provide a sense of calm and rejuvenation. The drinks are made with 100% pure coconut water along with monk fruit and natural flavors, and are completely free from added sugar and preservatives.
Founder and CEO of Adapt Brands Richard Harrington explained that he started experimenting with the Adapt SuperWater drinks after a sports injury, saying, "I began to see cannabinoid-rich products and superfoods as the perfect marriage. For the active consumer this is the win-win beverage with cannabinoids for the pain and muscle soreness management, as well as cognitive function support, and superfoods to boost energy, metabolism and overall health and wellness.”
The drink comes in three flavor options including Lime, Pomegranate and Original, which are all packed with 25mg of proprietary hemp-derived CBD to help provide a sense of calm and rejuvenation. The drinks are made with 100% pure coconut water along with monk fruit and natural flavors, and are completely free from added sugar and preservatives.
Founder and CEO of Adapt Brands Richard Harrington explained that he started experimenting with the Adapt SuperWater drinks after a sports injury, saying, "I began to see cannabinoid-rich products and superfoods as the perfect marriage. For the active consumer this is the win-win beverage with cannabinoids for the pain and muscle soreness management, as well as cognitive function support, and superfoods to boost energy, metabolism and overall health and wellness.”
Trend Themes
1. Cbd-infused Beverages - The Adapt SuperWater drinks highlight the trend of incorporating CBD into beverages for its potential wellness benefits.
2. Natural and Functional Ingredients - The use of 100% pure coconut water, monk fruit, and natural flavors in the Adapt SuperWater taps into the trend of consumers seeking healthier and functional ingredients in their beverages.
3. Wellness and Performance Enhancement - The Adapt SuperWater's focus on providing hydration, muscle soreness management, cognitive support, and energy boost aligns with the trend of consumers seeking products that enhance their overall wellness and performance.
Industry Implications
1. Beverage - The CBD-Infused Beverages trend opens up opportunities for the beverage industry to develop innovative new products that cater to consumers' wellness needs.
2. Health and Wellness - The Natural and Functional Ingredients trend presents opportunities for the health and wellness industry to create products that prioritize clean, natural, and functional ingredients.
3. Sports and Fitness - The Wellness and Performance Enhancement trend offers potential for the sports and fitness industry to offer products that support hydration, muscle recovery, mental focus, and energy boost for athletes and active individuals.
3.7
Score
Popularity
Activity
Freshness
