Brands prioritize drive-thrus as physical distancing remains in effect
Trend - As physical distancing policies and suggestions continue across the globe, brands are prioritizing their drive-thru capacities in order to keep business going in a safe way. Everything from food brands to brands in the cannabis space are taking on these measures, prioritizing both convenience and public health.
Insight - At a time when consumers are facing indefinite disruptions to their lives, being able to hold on to aspects of their old lives is crucial for their mental and physical health. Though the changes they're currently facing have forced some flexibility on their end, consumers are looking to retain a sense of normalcy in their habits and outings that they can achieve with the help of businesses.
Insight - At a time when consumers are facing indefinite disruptions to their lives, being able to hold on to aspects of their old lives is crucial for their mental and physical health. Though the changes they're currently facing have forced some flexibility on their end, consumers are looking to retain a sense of normalcy in their habits and outings that they can achieve with the help of businesses.
Workshop Question - How is your brand accommodating new consumer routines?
Trend Themes
1. Drive-thru Prioritization - Businesses across industries are prioritizing drive-thru services to cater to consumers' need for convenience and safety amidst physical distancing policies and suggestions
2. Meal Bundles - Meal bundles and family-sized options that cater to immediate consumption and home delivery are becoming increasingly necessary among food businesses to provide easy and safe meal solutions for families sheltering in place
3. Drive-thru Shops - Designers and retailers are turning to drive-thru models to provide consumers with necessary items via contactless delivery, such as face masks, to cater to social distancing and supply shortages needs
Industry Implications
1. Food and Beverage - Food and beverage businesses are leveraging drive-thru services and meal bundles to maintain business continuity in a safe and convenient way amidst physical distancing policies
2. Retail - Retailers are exploring options such as drive-thru shops to continue providing essential items and cater to the need for social distancing
3. Fashion - Fashion designers and retailers are repurposing their factories to cater to the demand for essential items such as face masks and are exploring new models such as drive-thru shops to provide contactless delivery
