Brands are launching initiatives to help Gen Z stay social and mindful
Trend - Many brands are releasing various interactive and kid-friendly initiatives to highlight the importance of physical distancing during COVID-19. These launches have the objective to inform kids about the health pandemic, as well as to keep them connected with their friends.
Insight - Gen Z consumers are at an age where they are socially flourishing and as a result, many are finding it difficult to get accustomed to the need for physical distancing, often becoming restless at home. While some contemporary communication tools are not built for younger audiences, there is now a demand for accessible and kid-friendly activations that allow users to connect with their friends in creative and entertaining ways. Since these types of innovations allow Gen Z to be socially active while still maintaining a proper distance, such tools can often have a stress-relieving effect.
Insight - Gen Z consumers are at an age where they are socially flourishing and as a result, many are finding it difficult to get accustomed to the need for physical distancing, often becoming restless at home. While some contemporary communication tools are not built for younger audiences, there is now a demand for accessible and kid-friendly activations that allow users to connect with their friends in creative and entertaining ways. Since these types of innovations allow Gen Z to be socially active while still maintaining a proper distance, such tools can often have a stress-relieving effect.
Workshop Question - How is your brand addressing consumer concerns in socially trying times?
Trend Themes
1. Kid-friendly COVID-19 Initiatives - Kid-friendly activations that allow users to connect with friends in creative and entertaining ways are in demand for Gen Z consumers, leading to disruptive innovation opportunities for socially interactive and educational mobile apps, safe interactive games, and AR social distancing lenses.
2. Self-care and Mental Health Initiatives - Initiatives like 'Wanna Talk About It?' are aimed at maintaining self-care and mental health rituals during a pandemic, providing disruptive innovation opportunities for similar mental health campaigns utilizing celebrity support and community involvement on social media platforms.
3. Social Distancing Tips for Kids - COVID-19 initiatives from Cartoon Network are becoming necessary in order to communicate to kids the importance of social distancing rules during a pandemic, providing opportunities for organizations to develop creative and engaging content for young audiences, especially those spending more time online.
Industry Implications
1. Mobile Apps - There are opportunities to develop kid-friendly mobile apps that encourage social interaction and educate about COVID-19 safety practices during a pandemic.
2. Toy and Collectible Brands - Collectible toy brands can incentivize children to maintain social connections with pen pal and stay-at-home challenges that provide an alternative to screen time during a pandemic.
3. Media and Entertainment Tech - Mental health campaigns like 'Wanna Talk About It?' can be developed using established social media platforms and partnerships with streaming services to provide a celebrity-supported, community-involved outlet for communication and support.
5 Featured, 37 Examples:
54,427 Total Clicks
Date Range:
Mar 20 — Apr 20
Trending:
Average
Consumer Insight Topics:
