The streetwear community is leveraging the digital space during COVID-19
Trend - Streetwear brands and communities are staying connected during the COVID-19 health pandemic by exercising their creativity in the digital space. While some expressions include design contests and storytelling through social media channels, others build a virtual community with customized characters.
Insight - Many niche communities have been displaced by the physical distancing rules brought on by the COVID-19 pandemic. As a result, consumers have turned to online platforms to stay connected and for creative/design communities, it is important that these tools offer flexibility for self-expression. In this light, consumers not only feel comforted by engaging with like-minded individuals, but they are also entertained by the opportunity to exercise their creativity and showcase their unique styles or interests.
Insight - Many niche communities have been displaced by the physical distancing rules brought on by the COVID-19 pandemic. As a result, consumers have turned to online platforms to stay connected and for creative/design communities, it is important that these tools offer flexibility for self-expression. In this light, consumers not only feel comforted by engaging with like-minded individuals, but they are also entertained by the opportunity to exercise their creativity and showcase their unique styles or interests.
Workshop Question - How might your brand accommodate a niche creative community?
Trend Themes
1. Digital Community Engagement - Communities are using digital tools to stay connected amidst COVID-19, creating opportunities for self-expression and showcasing unique styles or interests through design contests and virtual platforms.
2. Gamifying Fashion - Fashion companies are exploring gaming platforms to showcase products through customizations and interactive challenges.
3. Virtual Fashion Expression - Virtual platforms and games are allowing for fashion creativity, providing access to high-end fashion at affordable angles in the comfort of one's own home.
Industry Implications
1. Fashion - Fashion brands can explore gaming platforms and virtual communities to engage consumers and showcase products through interactive and customizable experiences.
2. Gaming - Games can offer customized fashion and streetwear options to appeal to fashion-forward players and expand community engagement.
3. Social Media Marketing - Businesses can use social media platforms to host virtual contests and initiatives to engage consumers, build brand affinity, and encourage creativity within communities.
4 Featured, 24 Examples:
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Date Range:
Apr 20 — Apr 20
Trending:
Hot
Consumer Insight Topics:
