Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,969 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,969 cutting edge ideas.

Streetwear Experience

The streetwear community is leveraging the digital space during COVID-19

Trend - Streetwear brands and communities are staying connected during the COVID-19 health pandemic by exercising their creativity in the digital space. While some expressions include design contests and storytelling through social media channels, others build a virtual community with customized characters.

Insight - Many niche communities have been displaced by the physical distancing rules brought on by the COVID-19 pandemic. As a result, consumers have turned to online platforms to stay connected and for creative/design communities, it is important that these tools offer flexibility for self-expression. In this light, consumers not only feel comforted by engaging with like-minded individuals, but they are also entertained by the opportunity to exercise their creativity and showcase their unique styles or interests.
Workshop Question - How might your brand accommodate a niche creative community?
Trend Themes
1. Digital Community Engagement - Communities are using digital tools to stay connected amidst COVID-19, creating opportunities for self-expression and showcasing unique styles or interests through design contests and virtual platforms.
2. Gamifying Fashion - Fashion companies are exploring gaming platforms to showcase products through customizations and interactive challenges.
3. Virtual Fashion Expression - Virtual platforms and games are allowing for fashion creativity, providing access to high-end fashion at affordable angles in the comfort of one's own home.
Industry Implications
1. Fashion - Fashion brands can explore gaming platforms and virtual communities to engage consumers and showcase products through interactive and customizable experiences.
2. Gaming - Games can offer customized fashion and streetwear options to appeal to fashion-forward players and expand community engagement.
3. Social Media Marketing - Businesses can use social media platforms to host virtual contests and initiatives to engage consumers, build brand affinity, and encourage creativity within communities.
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 24 Examples:
83,788 Total Clicks
Date Range:
Apr 20 — Apr 20
Trending:
Hot
Consumer Insight Topics:

Related Examples

Collaborative Streetwear Designs
Collaborative Streetwear Designs
Round Two Joins Grailed on A Collaborative Project Coming Up
Stay-at-Home Newspaper Ads
Stay-at-Home Newspaper Ads
The New Supreme Ad in the New York Times Encourages Social Distancing
Streetwear Resistance Bands
Streetwear Resistance Bands
Sporty & Rich are Releasing a Set of Colorful Resistance Bands
Oversized Skeleton Scarves
Oversized Skeleton Scarves
Loewe's Black & White Knit Cashmere Skeleton Scarf is Two-Faced
play_circle_filledProgrammable LED T-shirts
Programmable LED T-shirts
Zuluk offers creative, expressive, futuristic apparel
Vintage-Style Charitable Tees
Vintage-Style Charitable Tees
Reception Raises Money Against COVID-19 with Holy Water Graphic Tees
Environmental Initiative Shirts
Environmental Initiative Shirts
Peace & Quiet Released a Shirt for Earth Day 2020
Automobile-Inspired Bright Streetwear
Automobile-Inspired Bright Streetwear
Automobili Lamborghini and Supreme Join Forces on a Capsule
Psychic-Themed Bright Streetwear
Psychic-Themed Bright Streetwear
Daily Paper Unveils the Psychic Sense Collection for SS20
Summer Graphic-Heavy Streetwear
Summer Graphic-Heavy Streetwear
LMC Unveils its SS20 Lookbook Full of Vintage Logo Designs
Luxury Tiger-Inspired Socks
Luxury Tiger-Inspired Socks
Gucci Recently Debuted the Elevated White Tiger Socks
Coffee Grounds-Made Shirts
Coffee Grounds-Made Shirts
The Switchback Shirt is Made with Coffee Grounds and Recycled Plastic
All-Weather Performance Apparel
All-Weather Performance Apparel
Canadian Brand Vallier Launched its Spring-Summer 2020 Series
Art-Informed Hawaiian Shirts
Art-Informed Hawaiian Shirts
MAPLE and Elhaus Celebrate the Work of Robert Crumb with Shirts
Streetwear-Ready High-Performance Wear
Streetwear-Ready High-Performance Wear
Th North Face Urban Exploration Debuts the Lemon Line
play_circle_filledSpecial Edition Gaming Consoles
Special Edition Gaming Consoles
Nintendo Switch Partners with the Animal Crossing Franchise
5G-Powered Dresses
5G-Powered Dresses
EE Created a First-of-Its-Kind Augmented Reality Dress for the Red Carpet
Branding-Heavy Varsity Streetwear
Branding-Heavy Varsity Streetwear
Billionaire Boys Club and NEIGHBORHOOD Join Forces on a Capsule
Mobile Game Subscription Services
Mobile Game Subscription Services
Nintendo Created Two Subscription Options for Animal Crossing
Agency-Signed Virtual Models
Agency-Signed Virtual Models
CGI Model Daisy Page is Now Exclusively Signed to Lipps LA
Exclusive Streetwear Hotlines
Exclusive Streetwear Hotlines
Fall Risk's Debut Collection Can Only Be Purchased By Phone
Millennial-Targeted CGI Mascots
Millennial-Targeted CGI Mascots
KFC Colonel Sanders is Now a Digital Influencer on Instagram
play_circle_filledSci-Fi-Inspired Luxe Fashion Campaigns
Sci-Fi-Inspired Luxe Fashion Campaigns
This Balenciaga Campaign Taps 'The Matrix' for Inspiration
Fictitious Brand-Representing Influencers
Fictitious Brand-Representing Influencers
Lil Wavi is a Digital Human with a Scandalous Attitude