Frieze is Adapting to COVID-19 Restrictions with Technology
Kalin Ned — April 22, 2020 — Art & Design
References: frieze & news.artnet
Virtual art fairs, concerts, and exhibitions have become customary during the COVID-19 health pandemic as many event-based industries are trying to quickly adapt to the disruption and keep their viewership engaged. Art fair conglomerate Frieze is a great example of this.
While Frieze's New York fair was scheduled for early May, the company had to cancel and bring it online instead. Next month, creative connoisseurs will be able to enjoy a virtual art fair experience and galleries will have the opportunity to showcase 30 works each in their own individual show rooms. In addition, Frieze supplements its virtual art fair with augmented reality technology, allowing audiences to transport and view their potential purchases in the context of their home.
Image Credit: Frieze
While Frieze's New York fair was scheduled for early May, the company had to cancel and bring it online instead. Next month, creative connoisseurs will be able to enjoy a virtual art fair experience and galleries will have the opportunity to showcase 30 works each in their own individual show rooms. In addition, Frieze supplements its virtual art fair with augmented reality technology, allowing audiences to transport and view their potential purchases in the context of their home.
Image Credit: Frieze
Trend Themes
1. Virtual Art Fairs - Opportunity to create immersive and interactive experiences for art enthusiasts in a digital environment.
2. AR Technology in Art - Disruptive innovation opportunity to enhance the art-buying experience by allowing virtual try-ons and visualizations of artwork in real-world settings.
3. Adaptation to COVID-19 - The industry's ability to quickly adapt to virtual platforms and leverage technology to continue engaging with audiences during a pandemic.
Industry Implications
1. Art Galleries - Opportunity for galleries to showcase and sell artwork in a virtual setting, reaching a broader audience.
2. Event-based Industries - Opportunity for event-based industries like art fairs to shift to virtual platforms and explore new ways of engaging with viewers.
3. Augmented Reality - AR technology provides disruptive innovation opportunities in enhancing the art-buying experience and bridging the gap between virtual and physical spaces.
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