The food and beverage industry adopts carbon-offsetting measures
Trend - As carbon-neutral and offsetting production processes take hold in brands trying to limit their impact on the environment, the food and beverage industry is adopting the same processes. Everything from meal kit to water bottle brands are taking on new measures in order to slow down environmental damage.
Insight - As the stakes for climate change remain high, consumers are increasingly understanding their role in reducing environmental damage through their own consumption habits. These individuals turn to brands that value and prioritize eco-friendly production, so that they can live their lives in the way they're accustomed to, while also minimizing their impact on the environment.
Insight - As the stakes for climate change remain high, consumers are increasingly understanding their role in reducing environmental damage through their own consumption habits. These individuals turn to brands that value and prioritize eco-friendly production, so that they can live their lives in the way they're accustomed to, while also minimizing their impact on the environment.
Workshop Question - How could your brand better prioritize eco-friendly production?
Trend Themes
1. Carbon-offsetting Production Processes - Brands are adopting carbon-neutral and offsetting production processes across different industries to limit their impact on the environment, gaining the trust of eco-conscious consumers.
2. Supply Chain Sustainability - Companies are committing to sustainable supply chains by investing in restoring forestlands and prairie lands, emissions reductions, renewables, and more.
3. Carbon-neutral Certification - Brands are achieving carbon neutrality certification through the development of a streamlined supply chain, efficient distribution strategies, and the purchase and retirement of carbon offsets.
Industry Implications
1. Food and Beverage - The food and beverage industry is adopting carbon-offsetting measures, such as net-zero emissions and carbon-positive initiatives.
2. Bottled Water - Bottled water brands are achieving carbon neutrality certification through sustainable efforts in conception and creation of packaging, product and distribution, and purchasing and retiring carbon offsets.
3. Meal Delivery Kits - Meal kit brands are partnering with third-party providers to offset carbon emissions generated from operations, outbound shipping, and corporate travel, minimizing environmental impact and combatting climate change.
5 Featured, 42 Examples:
72,222 Total Clicks
Date Range:
Jan 20 — Oct 20
Trending:
Average
Consumer Insight Topics:
