Technological ubiquity is negated as consumers place an emphasis on the analog
Implications - Although the modern consumer has become accustom to excess in marketing and product consumption, the overwhelming nature of the digital lifestyle has pushed many to crave the analog. Augmenting the simplistic into a niche commodity with higher currency, the rise of digital disdain is marking consumer revelation of offline life as quirky, retro and associated with hip lifestyle aesthetics.
Trend Themes
1. Analog Resurgence - The rise of digital disdain marks a consumer revelation of offline life as quirky, retro and associated with hip lifestyle aesthetics, presenting opportunities for the production of analog products and experiences.
2. Digital Detox - The development of products such as the Offline Glass, which forces consumers to choose between their phone or product, highlights the emerging trend of digital detox and presents opportunities for businesses to innovate in creating products that promote offline social interactions.
3. Augmented Reality Vs Reality - The Lonely Windows photo series demonstrates the consequences of technology on human social interaction, implying an opportunity for businesses to innovate in creating technologies that harness the benefits of augmented reality without compromising the beauty of human interactions in the real world.
Industry Implications
1. Entertainment Industry - The trend of digital detox present opportunities for the entertainment industry in producing analog contents and experiences that distracts consumers from the digital world.
2. Smart Devices Industry - The Analog Resurgence presents opportunities for businesses in the smart device industry to create products that serve as gateway between analog and digital features, such as the MemoCase by Kate Zhang.
3. Marketing and Advertising Industry - The Not on the App Store project implies an opportunity for marketing and advertising professionals to innovate in creating non-digital ads and campaigns that highlight the value of offline social interactions.
