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Digital Disdain

Technological ubiquity is negated as consumers place an emphasis on the analog

Implications - Although the modern consumer has become accustom to excess in marketing and product consumption, the overwhelming nature of the digital lifestyle has pushed many to crave the analog. Augmenting the simplistic into a niche commodity with higher currency, the rise of digital disdain is marking consumer revelation of offline life as quirky, retro and associated with hip lifestyle aesthetics.
Trend Themes
1. Analog Resurgence - The rise of digital disdain marks a consumer revelation of offline life as quirky, retro and associated with hip lifestyle aesthetics, presenting opportunities for the production of analog products and experiences.
2. Digital Detox - The development of products such as the Offline Glass, which forces consumers to choose between their phone or product, highlights the emerging trend of digital detox and presents opportunities for businesses to innovate in creating products that promote offline social interactions.
3. Augmented Reality Vs Reality - The Lonely Windows photo series demonstrates the consequences of technology on human social interaction, implying an opportunity for businesses to innovate in creating technologies that harness the benefits of augmented reality without compromising the beauty of human interactions in the real world.
Industry Implications
1. Entertainment Industry - The trend of digital detox present opportunities for the entertainment industry in producing analog contents and experiences that distracts consumers from the digital world.
2. Smart Devices Industry - The Analog Resurgence presents opportunities for businesses in the smart device industry to create products that serve as gateway between analog and digital features, such as the MemoCase by Kate Zhang.
3. Marketing and Advertising Industry - The Not on the App Store project implies an opportunity for marketing and advertising professionals to innovate in creating non-digital ads and campaigns that highlight the value of offline social interactions.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
827,975 Total Clicks
Date Range:
Jun 13 — Apr 14
Trending:
Warm

Featured Examples

Anti-App Store Projects
Anti-App Store Projects
The Not on the App Store Project Disproves That 'Theres an App for That'
As much as Apple wants you to believe “there’s an app for that,” the ‘Not on the App Store’ project tells you the exact opposite, demonstrating that some of the best... MORE
Cube-Shaped Digital Sundials
Cube-Shaped Digital Sundials
The Sun Cube Tells the Time Using Sunlight and Shadows
The Sun Cube is a prototype timepiece that uses highly precise and complicated principles of celestial geometry to tell the time. At first glance, it looks like nothing more than a solid block of... MORE
Conference Survival Kits
Conference Survival Kits
The Field Guide to Humans on Business Safari is Tongue-in-Cheek
Those living the life of the nine-to-fiver probably has had to deal with their fair share of conferences, if only they had access to something like ‘The Quintessentially Metaphorical Field... MORE
Notepad Smartphone Protectors
Notepad Smartphone Protectors
MemoCase by Kate Zhang Opens Up to Pen and Paper for Idea Jotting
The MemoCase by Kate Zhang, a designer based in Guangzhou, China, is a fairly simple smartphone protector with a great feature. Although it may seem a bit redundant to some, it opens up to reveal... MORE
Computer Illuminated Portraits
Computer Illuminated Portraits
Lonely Windows by Julien Mauve Delves into a Modern Disadvantage
It’s not everyday that a person gets to see a rather accurate reflection of their daily life, especially since its an everyday occurrence; yet the Lonely Windows photo series grants a glimpse... MORE
play_circle_filledPhone-Trapping Beer Glasses
Phone-Trapping Beer Glasses
The 'Offline Glass' Forces You to Choose Between Your Phone or Beer
Forcing you to choose between beer and your cellphone, the Offline Glass can only stand straight if you put your phone down. The devious beer glass topples over and spills your golden beer onto the... MORE

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