E-mart Sunny Sale Campaign Uses Fun Ways to Boost Sales
Kevin Young — May 5, 2012 — Marketing
References: emart & creativecriminals
To boost plummeting sales during lunch hour from 12:00 pm to 1:00 pm, E-mart launched the E-mart Sunny Sale Campaign. The equivalence of Wal-Mart in Korea is E-mart and albeit its success, the company has a weakness.
To generate more sales, E-mart has created a three-dimensional QR code that acts like a sun dial. At noon, the shadow effect QR code is perfectly shaped where customers can use their smart phones to scan the code. Upon capturing the code, customers send the code and get directed to the company's homepage where they can find huge discounts and shopping deals. Purchases are then delivered straight to the doors of customers.
The E-mart Sunny Sale Campaign led the company to a 58 percent increase in customer membership along with a 25 percent customer boost during the lunch hour. This is another great promotional tactic that is a story of success.
To generate more sales, E-mart has created a three-dimensional QR code that acts like a sun dial. At noon, the shadow effect QR code is perfectly shaped where customers can use their smart phones to scan the code. Upon capturing the code, customers send the code and get directed to the company's homepage where they can find huge discounts and shopping deals. Purchases are then delivered straight to the doors of customers.
The E-mart Sunny Sale Campaign led the company to a 58 percent increase in customer membership along with a 25 percent customer boost during the lunch hour. This is another great promotional tactic that is a story of success.
Trend Themes
1. Interactive QR Codes - An opportunity to increase customer engagement and drive sales through innovative and interactive QR codes.
2. Mobile Marketing - A chance to create effective mobile marketing strategies that leverage smartphone technology to drive sales and boost customer engagement.
3. Real-time Promotions - An opportunity to offer real-time promotions that tap into current trends and consumer behavior to drive sales and increase customer loyalty.
Industry Implications
1. Retail - An industry that can benefit from innovative marketing strategies, such as interactive QR codes, to drive sales and engage customers, particularly during off-peak hours.
2. E-commerce - An industry that can leverage mobile marketing strategies to create personalized shopping experiences, drive sales, and build customer loyalty.
3. Logistics/delivery - An industry that can benefit from the increased demand for home delivery services as more customers shop online and take advantage of real-time promotions.
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