As consumer levels of interaction dwindle, communication becomes autonomous
Implications - Socialization among younger consumers has degraded to be almost completely non-verbal with the use of social media and texting, but the disconnect is growing stronger as even the most rudimentary of interactions becomes automated. Scheduled messaging apps and social media generators appeal to the consumer who is "socializing" more than ever, but experiencing a far stronger disconnect than in years past.
Trend Themes
1. Scheduled Messaging App - As socialization has become almost completely non-verbal, scheduled messaging apps and social media generators allow for conversational interaction and may lead to further advancements in AI chatbots and voice assistants.
2. Subtle Messaging App - Messaging apps that send disguised push notifications may lead to further developments in uncanny valley technologies that blur the line between human interaction and automation.
3. Digital Dating Profile Assistants - As dating apps continue to gain popularity, there is tremendous opportunity for industry professionals to provide services that help curate effective online profiles and leverage insights from user data to improve engagement.
Industry Implications
1. Communication Technology - With the rise of scheduled messaging, push notifications, and AI chatbots, communication technology is being transformed at an unprecedented rate presenting major investment opportunities and an avenue for disruptive innovation.
2. Personalization Services - As users continue to seek more personalized interactions online, there is an opportunity for business professionals to develop innovative offerings that use AI and data analytics to help individuals curate and optimize their online presence.
3. Social Media - Social media interactions are becoming increasingly automated with new innovations such as messaging apps and meme generators disrupting traditional modes of communication and providing new opportunities in social media marketing and advertising.
6 Featured, 53 Examples:
265,899 Total Clicks
Date Range:
Jul 13 — Apr 14
Trending:
Average
Consumer Insight Topics:
