Artist Ji Lee Has Been Putting Clown Noses on Ads Around NYC
Allen Taylor — March 19, 2014 — Marketing
References: clownifystickers.tumblr & elitedaily
Artist Ji Lee has been spicing up the advertisements around NYC by placing clown noses on every one he can. The project is titled ‘Clownify’ and has made even the darkest ads a little brighter.
The clown nosed ads are meant to add a little bit of humor to serious advertisements and make you laugh at the seductive ones. Liam Nelson is definitely less terrifying when he’s dressed in a clown nose and the nose diverges your attention from the usual “spots” when staring at a Kate Upton swimsuit ad.
If you live in NYC, you’ll see these around. Don’t worry if you’re not in the area because Ji Lee has created a Tumblr page showcasing his efforts for everyone to enjoy.
The clown nosed ads are meant to add a little bit of humor to serious advertisements and make you laugh at the seductive ones. Liam Nelson is definitely less terrifying when he’s dressed in a clown nose and the nose diverges your attention from the usual “spots” when staring at a Kate Upton swimsuit ad.
If you live in NYC, you’ll see these around. Don’t worry if you’re not in the area because Ji Lee has created a Tumblr page showcasing his efforts for everyone to enjoy.
Trend Themes
1. Humorous Advertisements - The trend of incorporating humor into advertisements creates opportunities for brands to connect with consumers on a lighter, more relatable level.
2. Disruptive Outdoor Marketing - The use of unconventional tactics, such as placing clown noses on ads, disrupts traditional outdoor marketing strategies and captures attention in a unique way.
3. Artistic Street Interventions - Artists like Ji Lee are utilizing the urban landscape as a canvas for their creative interventions, showing the potential for art to disrupt and engage with everyday surroundings.
Industry Implications
1. Advertising - The advertising industry can explore how humor can be effectively used to make advertisements more memorable and engaging.
2. Outdoor Marketing - The outdoor marketing industry can experiment with unconventional tactics to stand out in crowded spaces and create memorable experiences for audiences.
3. Street Art - Street art has the potential to transform urban landscapes and challenge conventional notions of advertising, inspiring new possibilities for creative expression.
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