Brands adapt to the increasing market of single consumers
Implications - As digital lifestyles leave consumers with less face time than ever, innovations that look to soothe the melancholy brought about by the often-lonesome use of technology are on the rise. While the origins of many lie in Asia, the initiatives are being adopted in the west, where residents -- particularly in North America -- are battling an increasingly solitary lifestyle.
Trend Themes
1. Soothing Solitary - Innovations that look to soothe the melancholy of a solitary lifestyle are on the rise
2. Animal Cafes - Cafes featuring animals are gaining popularity in Japan and other countries
3. Pop-up Experiences - Brands are using pop-up experiences to engage their customers in unique ways
Industry Implications
1. Textile and Fashion Industry - Designers can cater to single people by creating more comforting and personable lifestyle products
2. Hospitality Industry - Hotels, cafes, and restaurants can incorporate animal-themed experiences to attract and retain customers
3. Pet Care Industry - Pet food and cat litter companies can create unique experiences to engage with customers and promote pet health
