Aluminum packaging is being used for personal care items
Trend - Personal care brands that range from skin and haircare to hygiene are increasingly using aluminum-only packaging for their products--allowing consumers to easily refill or recycle the products once they're been used up.
Insight - Being eco-friendly is increasingly important to consumers as the consequences of climate change and pollution become well-known to more people. Though changing their lifestyles entirely isn't realistic for some consumers, making micro changes to their daily routines and rituals can be. Brands that aid in this process are becoming more appealing to these eco-conscious individuals.
Insight - Being eco-friendly is increasingly important to consumers as the consequences of climate change and pollution become well-known to more people. Though changing their lifestyles entirely isn't realistic for some consumers, making micro changes to their daily routines and rituals can be. Brands that aid in this process are becoming more appealing to these eco-conscious individuals.
Workshop Question - How is your brand prioritizing sustainability?
Trend Themes
1. Aluminum Packaging - Personal care brands are increasingly using aluminum-only packaging for their products--allowing consumers to easily refill or recycle the products once they're been used up.
2. Sustainable Consumption - Waterless personal care brands are promoting sustainable consumption with bamboo and aluminum packaging to reduce the need to rely on single-use plastics.
3. Refillable Packaging - Method's stylish aluminum bottles and Love Beauty and Planet's refillable aluminum product packaging are encouraging eco-conscious consumers to streamline their personal care routines.
Industry Implications
1. Personal Care - Brands in the personal care industry are adopting environmentally sustainable solutions such as using aluminum-only packaging for their products.
2. Beauty - Beauty brands are finding new ways to reduce packaging, such as Unilever's 100% recycled aluminum tubes, to eliminate waste in the industry.
3. Packaging - The trend of refillable and sustainable packaging is disrupting the conventional single-use plastic packaging industry, with more brands looking for ways to reduce their carbon footprint.
4 Featured, 36 Examples:
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Date Range:
Apr 21 — Jul 21
Trending:
Hot
Consumer Insight Topics:
