The 'Better with Pepsi Max' Campaign Depicts Elevated Experiences
Michael Hemsworth — May 6, 2023 — Lifestyle
References: pepsi & talkingretail
The 'Better with Pepsi Max' campaign is a new initiative from the brand in the UK to help showcase how the sugar-free soda is the perfect pairing with an array of meals. The campaign follows on the brand's 'Thirsty For More' platform and features some of the most popular meals in the nation aired with Pepsi Max. The campaign also includes the brand teaming up with chef and TV presenter Big Zuu, Amazon Ads, KFC and the Twisted recipe website to further enhance how the soda elevates an array of fare.
UK Beverages Marketing Director Georgina Meddows-Smith spoke on the 'Better with Pepsi Max' campaign saying, "We’re so excited to launch ‘Better with Pepsi Max’ to celebrate the nation’s love for a refreshing no sugar cola during mealtimes. Last summer’s Pepsi MaxTaste Challenge confirmed 70% of the UK prefer the taste of Pepsi Max to the nation’s top-selling full sugar cola brand, making it the perfect addition to mealtimes for an even better dining experience."
UK Beverages Marketing Director Georgina Meddows-Smith spoke on the 'Better with Pepsi Max' campaign saying, "We’re so excited to launch ‘Better with Pepsi Max’ to celebrate the nation’s love for a refreshing no sugar cola during mealtimes. Last summer’s Pepsi MaxTaste Challenge confirmed 70% of the UK prefer the taste of Pepsi Max to the nation’s top-selling full sugar cola brand, making it the perfect addition to mealtimes for an even better dining experience."
Trend Themes
1. Food Pairing Soda Campaigns - Brands can create campaigns that promote their soda as the perfect pairing with various meals.
2. Collaboration with Influencers - Partnering with chefs and other influencers can enhance the brand's image and promotion of their product.
3. Sugar-free Beverages - Brands can capitalize on the growing demand for sugar-free beverages that still offer satisfying taste experiences.
Industry Implications
1. Beverage Industry - Brands can leverage food pairing campaigns and sugar-free beverages to promote their products to health-conscious consumers.
2. Marketing Industry - Collaborating with influencers can help brands increase their reach and improve their marketing efforts.
3. Food and Restaurant Industry - Promoting a beverage as the perfect pairing for various meals can benefit restaurants and other food-related businesses in their marketing efforts.
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