e.l.f. Collaborated with Manuel Turizo on "ojos. labios. cara."
Laura McQuarrie — October 26, 2023 — Fashion
References: manuelturizo.lnk.to & businesswire
e.l.f. Cosmetics has had considerable success by creating and sharing beauty-themed songs on social media, and now the leading Gen Z makeup brand is introducing a new, original Spanish language song called “ojos. labios. cara.” which translates in English to “eyes. lips. face."
This song created in partnership with Latin music star Manuel Turizo was created for the Latin community and as Turizo says, ojos. labios. cara. is "a song where women feel empowered, valued and beautiful. This collaboration is an anthem for them."
e.l.f.'s hit song collab with iLL Wayno and Holla FyeSixWun, “eyes. lips. face.” and the #eyeslipsface challenge went on to become one of the most viral campaigns in TikTok history. This original Spanish language song is debuting with a music video shot by Colombian-native cinematographer Carmen Cabana.
This song created in partnership with Latin music star Manuel Turizo was created for the Latin community and as Turizo says, ojos. labios. cara. is "a song where women feel empowered, valued and beautiful. This collaboration is an anthem for them."
e.l.f.'s hit song collab with iLL Wayno and Holla FyeSixWun, “eyes. lips. face.” and the #eyeslipsface challenge went on to become one of the most viral campaigns in TikTok history. This original Spanish language song is debuting with a music video shot by Colombian-native cinematographer Carmen Cabana.
Trend Themes
1. Social Media Songs - e.l.f. Cosmetics has found success by creating and sharing beauty-themed songs on social media platforms.
2. Latin Music Collaborations - e.l.f. Cosmetics is partnering with Latin music star Manuel Turizo to create an original Spanish language song for the Latin community.
3. Viral Campaigns - e.l.f. Cosmetics' previous song collaboration became one of the most viral campaigns in TikTok history, and they are introducing a new Spanish language song with a music video.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can explore the potential of creating and sharing songs on social media as a marketing strategy to engage with Gen Z consumers.
2. Music and Entertainment - The music and entertainment industry can seize the opportunity to collaborate with beauty brands like e.l.f. Cosmetics to create songs that resonate with specific communities, such as the Latin community.
3. Digital Marketing and Advertising - The digital marketing and advertising industry can learn from e.l.f. Cosmetics' viral campaign success and explore innovative ways to create viral campaigns on social media platforms like TikTok.
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