The Bottle Wrap on this Champagne Focuses on Love, Success and Health
Michael Hemsworth — May 2, 2016 — Lifestyle
References: aktiva.es & packagingoftheworld
The bottle wrap used on these bottles of Moët champagne features a rather unexpected design that's focused on being somewhat explosive. Taking the aesthetic of a Molotov cocktail, the bottles feature a flaming cap that's accented by a tattoo-inspired drawing over the main portion.
The packaging was created in collaboration with tattoo artist Javi Rodriguez and used as a gift to give clients and friends of the Aktiva Design brand. The design agency presents the same gift each year, but designs a different bottle wrap to convey a certain message or aesthetic.
This year, the wrap on the bottle of Moët is rather explosive in design and conveys the brand's message that it is for love, success and health.
The packaging was created in collaboration with tattoo artist Javi Rodriguez and used as a gift to give clients and friends of the Aktiva Design brand. The design agency presents the same gift each year, but designs a different bottle wrap to convey a certain message or aesthetic.
This year, the wrap on the bottle of Moët is rather explosive in design and conveys the brand's message that it is for love, success and health.
Trend Themes
1. Unconventional Packaging Design - Explosive and unexpected packaging designs that deviate from traditional aesthetics.
2. Tattoo-inspired Artwork - Incorporation of tattoo-inspired drawings and styles in various industries beyond the tattoo industry.
3. Storytelling Through Packaging - Packaging that conveys a specific message or aesthetic to enhance brand identity and customer experience.
Industry Implications
1. Alcoholic Beverages - Expanding the boundaries of alcoholic beverage packaging design to create unique and eye-catching products.
2. Design and Branding - Incorporating unconventional and artistic elements into packaging design to capture consumer attention and create brand differentiation.
3. Gifts and Promotional Items - Using innovative and visually compelling packaging as gifts and promotional items to leave a lasting impression on clients and customers.
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