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Detoxifying Edible

Brands take note of the marketing benefits of "detox" in the beverage industry

Implications - The detox industry is still going strong in the realm of beverage, and brands that specialize in food are now adopting their own "detoxifying" ingredients into dishes and snacks. This shift highlights the importance of taking inspiration from adjacent industries in the process of developing new products, while offering consumers relatively novel foods that increase motivation to purchase.
Workshop Question - Consider a popular product/service in an adjacent industry that your brand can take inspiration from.
Trend Themes
1. Detoxification - The focus on detoxifying ingredients and products has influenced the food and beverage industry as healthier options are sought after by consumers.
2. Alkalizing Ingredients - The use of alkalizing ingredients such as wheatgrass, goji berries, and adaptogenic herbs has influenced the development of new products aimed at aiding digestion and overall gut health.
3. Drinkable Skincare - The integration of skincare ingredients into drinkable products has influenced the wellness industry, with brands offering consumers unique and multifunctional products to boost their overall health.
Industry Implications
1. Beverage - Beverage companies can integrate detoxifying and natural ingredients into their products to cater to consumers seeking healthier options.
2. Wellness - The wellness industry can utilize alkalizing ingredients and drinkable skincare products to appeal to consumers focused on gut health maintenance and overall well-being.
3. Food - Food companies can develop new products that integrate detoxifying ingredients and utilize alkalizing properties to cater to consumers looking for healthy and nutritious options.
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 67 Examples:
146,275 Total Clicks
Date Range:
Oct 16 — Sep 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Detoxifying Smoothie Powders
Detoxifying Smoothie Powders
The New New Age's Unicorn Berry Smoothie Potion is Alkalizing
The New New Age is a wellness brand specializing in detoxifying smoothie powders, latte mixes, skincare remedies and more. The brand’s Unicorn Berry Smoothie Potion is an alkalizing recipe... MORE
Beautifying Floral Beverages
Beautifying Floral Beverages
Detox Delight's Juice Delight Beauty Water Supports a Healthy Glow
Detox Delight’s Juice Delight Beauty Water is a beautifying beverage that is light and refreshing, as well as 100% organic, natural, cold-pressed, vegan and gluten-free. The beverage is free... MORE
Detoxifying Snack Bars
Detoxifying Snack Bars
The Raw, Vegan and Organic Rejuva Detox Bar is Made with Smoothie Powder
The Rejuva Detox Bar was crafted from Vivienne Ta’s most popular smoothie powder, Rejuva Detox, offering consumers a more convenient way to enjoy the benefits of the product while busy and on... MORE
Health-Focused Vegan Superfood Bars
Health-Focused Vegan Superfood Bars
fitvia Spotlights Its Tasty, Nutrient-Packed Berry Detox Bar
Tapping into the wellness industry and the importance of a healthy diet, fitvia is offering delicious vegan superfood bars to its consumer base. The snack features vitamin-rich Goji Berries,... MORE
Soup Detox Kits
Soup Detox Kits
The Juico Souping Soup Detox Program Offers Nutritious Liquid Diet Essentials
Wellness-focused food brand Juico—best known for its selection of cold-pressed juices, handcrafted salads and energy-boosting snacks—recently unveiled its signature Juico Souping Soup... MORE
Detoxifying Fish Recipes
Detoxifying Fish Recipes
You Can Eat Activated Charcoal Fish and Chips in Melbourne
Activated Charcoal Fish and Chips has joined the ranks of niche food items infused with the detoxifying element. The Internet has been introduced to jet black lemonades, ice creams and now, this... MORE
Detoxifying Rosewater Beverages
Detoxifying Rosewater Beverages
Royal Sense's Drinkable Bulgarian Rosewater Promotes Digestion
Royal Sense’s Drinkable Bulgarian Rosewater is a tonic that can be consumed on its own, added to water or even alcoholic beverages for those looking to create a healthy cocktail. The drink is... MORE
Detoxifying Hot Dogs
Detoxifying Hot Dogs
The Ninja Dog Served at IKEA Japan is Made with Charcoal to Cleanse the Body
Despite IKEA being well-known for its affordable and flat-packed furniture, the company also has reputable cafe located inside each of its eateries that offer specific foods geared to the location,... MORE

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