Clothing lines take cues from the hospitality industry
Trend - As the desire for travel and the appeal of escapism continues to rise, fashion brands react with hotel-themed apparel. Whether creating cozy pieces that encourage staycations or presenting luxe lines to reflect 5-star resorts, this new fashion wave targets individuals and families alike.
Insight - Over the last ten years or so, travel has increasingly become an activity that consumers express themselves through and identify with, especially with regard to the luxurious elements of travel. With this has come a desire to bring in those elements of escapism and relaxation into one's daily life as a means of practicing wellness.
Insight - Over the last ten years or so, travel has increasingly become an activity that consumers express themselves through and identify with, especially with regard to the luxurious elements of travel. With this has come a desire to bring in those elements of escapism and relaxation into one's daily life as a means of practicing wellness.
Workshop Question - What adjacent industries could your brand incorporate into a new product or service?
Trend Themes
1. Travel-inspired Clothing Lines - Fashion is taking cues from the hospitality industry, with hotel and resort-inspired clothing lines aimed to cater to consumers' desires for escapism and luxury-themed experiences.
2. Staycation-focused Product Lines - In the era of busy schedules and work burn out, there is a growing need for staycations, leading to the rise of staycation-focused product lines that revolve around the theme of relaxation and comfort.
3. Celebrity-endorsed, Affordable Comfort Items - Celebrity-branded comfort items, such as Justin Bieber's $5 slippers, offer a new low-cost pricing model for celebrity-endorsed merchandise, targeting young consumers who want to engage with celebrities without breaking the bank.
Industry Implications
1. Hospitality Industry - Hospitality industries can partner with fashion and lifestyle brands to offer branded clothing and products that embody the brand's theme, such as resort-inspired clothing or vacation-ready accessories and products.
2. Fashion Industry - Fashion industry insiders can leverage the trend and partner with hospitality brands or develop their own lines of travel-inspired clothing, accessories, and other products to target consumers seeking to embody a luxurious lifestyle.
3. Crossover Brand Partnerships - Collaboration is key, as evidenced by successful brand crossovers, such as Gucci and Chateau Marmont, which offer consumers luxury-focused clothing and other items that reflect the sophistication of both the fashion and hospitality industries.
4 Featured, 36 Examples:
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Date Range:
Mar 18 — Jan 19
Trending:
Average
Consumer Insight Topics:
